Advertising
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Bank of America campaign targets students for mobile banking
August 28, 2008
Bank of America has introduced a financial awareness campaign designed to educate students to take control of their finances and discover mobile banking in this upcoming academic year.
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NearbyNow unveils holiday marketing strategy
August 27, 2008
Shopping search engine NearbyNow has revamped its holiday mobile marketing strategy for this year.
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E! Entertainment runs mobile campaign with Diddy, Ciroc vodka
August 25, 2008
The E! Entertainment network, Sean “Diddy" Combs and Ciroc Ultra Premium Vodka have teamed up for a public action campaign to encourage responsible drinking.
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Targeting youth on mobile: adidas, Nickelodeon, Sony
August 25, 2008
The youth demographic is more inseparable from its mobile device than any other and is the bread-and-butter of many marketers, though marketing to that segment presents its own challenges.
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Audi lets consumers take test drive on mobile
August 22, 2008
Automobile manufacturer Audi of America has launched a mobile application for the iPhone to introduce its new Audi A4 luxury sports car.
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Playboy takes a shine to mobile
August 22, 2008
The world's best-known adult content publisher is making mobile central to its growth plans. Here's a detailed look at Playboy's take on mobile and where it fits within its media mix to reach new audiences.
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Will YouTube Mobile's display ads benefit users, or just Google?
August 20, 2008
Google claims its test of display ads on select pages of YouTube Mobile will improve user experience. But industry executives are skeptical.
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Zumobi debuts first customized widget with Lenovo for Olympics
August 12, 2008
Chipmaker Intel Corp. and Chinese computer manufacturer Lenovo have launched a free mobile widget for the ongoing Olympic Games in Beijing.
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Interactive technology affordability, accessibility changes mobile marketing landscape
August 11, 2008
To keep pace with the ever-evolving mobile marketing landscape, publishers and advertisers are relying on a suite of interactive mobile technologies to engage with their customers.
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Mobile Marketer's Classic Guide to Mobile Advertising
August 11, 2008
Targeting advertisers, media buyers, agency executives, publishers and service providers, Mobile Marketer's Classic Guide to Mobile Advertising offers key tips on executing mobile ad campaigns.
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Wall Street Journal, Fox News talk mobile at ad:tech
August 7, 2008
CHICAGO – The Wall Street Journal, the world’s preeminent business news publication, isn’t looking to place mobile on a pedestal nor is it locked into one delivery format.
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Mobile gains shout-outs at ad:tech Chicago: Yahoo exec
August 7, 2008
CHICAGO – Day two of ad:tech Chicago saw more interactive and mobile marketers stop by the Mobile Marketing Pavilion. What did Yahoo and the others think of the enclosure and the show?
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Coca-Cola to run Bluetooth campaign at Beijing Olympics
August 7, 2008
Coca-Cola's sponsorship of the 2008 Summer Olympics in Beijing will be fronted by Pioco, the first Bluetooth interactive media marketing campaign of its kind.
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Views from the Mobile Marketing Pavilion at ad:tech Chicago
August 6, 2008
CHICAGO – Seven mobile marketing-related companies are exhibiting within ad:tech Chicago’s first mobile marketing pavilion and two outside with other interactive firms. Their take on day one.
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Wisekey, MyScreen partner to deliver secure, personalized ads
August 1, 2008
Wisekey and MyScreen have partnered to integrate Wisekey electronic identity technologies with MyScreen's mobile advertising technology platform.
