Advertising
-
Sports events drive consumers to mobile devices
April 24, 2008
Sports events create a sizeable, highly specified demographic that gives mobile advertisers the opportunity to connect with an audience interested in something other than news and weather.
-
Acuity Mobile allies with AlphaTrek for precision mobile marketing
April 23, 2008
Acuity Mobile Inc. has partnered with AlphaTrek to deliver precision mobile marketing for clients with a claimed accuracy range of 3 to 5 feet.
-
American Airlines runs promo with Nokia for mobile AA.com
April 22, 2008
American Airlines is running a sweepstakes promotion and instant win game with handset maker Nokia to drive traffic to the mobile version of the AA.com Web site.
-
Exhibitors claim success with ad:tech mobile marketing pavilion
April 18, 2008
SAN FRANCISCO – What did some of the exhibitors think of ad:tech's first mobile marketing pavilion at the April 15-17 San Francisco show in the Moscone Center?
-
Air2Web debuts Mobile Marketing Solution Series
April 18, 2008
Air2Web Inc. has officially introduced a suite of packaged mobile marketing services targeting brands, marketers and advertising agencies.
-
Mobile now beyond interest level, says ad:tech delegate
April 16, 2008
SAN FRANCISCO – The hustle and bustle at ad:tech was like midtown Manhattan at the end of business day. There were thousands walking the show floor and sitting through sessions on interactive marketing.
-
Mobile no longer off-limits to advertisers, says NeuStar exec
April 16, 2008
SAN FRANCISCO – The Mobile Marketing Pavilion at ad:tech San Francisco attracted considerable traffic, including to a panel on integrating mobile into campaigns.
-
Integrate mobile with consumer experiences: ad:tech panelists
April 16, 2008
SAN FRANCISCO - With the evolution of the digital channel, opportunities are beginning to emerge and mobile has a new definition – it’s not just about cell phones.
-
Virgin Mobile lets Canadians vote for favorite Obama ad
April 14, 2008
Virgin Mobile Canada is calling on Canadians to cast their vote for Barack Obama and decide which Obama-themed ad should be the next in Virgin Mobile's "You Call The Shots" campaign.
-
Pepsi Creative Challenge launches in world's largest mobile market
April 11, 2008
Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, the world's most populous mobile market.
-
Rock star Meat Loaf in AT&T GoPhone campaign
April 11, 2008
AT&T Inc. has launched a new advertising campaign highlighting its GoPhone unlimited talk, unlimited text and freedom from surprise bills effort.
-
Nonprofit Federation launches new benchmark survey
April 9, 2008
The Direct Marketing Association’s Nonprofit Federation launched a new benchmarking survey on fundraising outreach through marketing.
-
Make connections with consumers, not impressions: Air2Web president
April 4, 2008
LAS VEGAS – In the sea of wireless technology companies exhibiting at the CTIA Wireless 2008 conference, Air2Web was one of the few proudly touting its mobile marketing expertise.
-
Wrigley’s, Western Union run mobile campaigns with Velti
April 2, 2008
LAS VEGAS – Wrigley’s Orbit and Western Union are using Velti plc technology to run mobile marketing campaigns that promote both brand and product offerings.
-
JumpTap to deliver ads for Fox Mobile Entertainment Network
April 1, 2008
Mobile search and advertising provider JumpTap will deliver and represent advertising inventory for Fox Mobile Entertainment’s new Fox Mobile Entertainment Network.
