Advertising
-
Ad:tech launches first mobile marketing pavilion
March 31, 2008
Ad:tech, the nation’s leading interactive advertising trade show, has set its sights on mobile with the launch of a mobile marketing pavilion for its San Francisco conference next month.
-
Mobile sweepstakes campaign blends well with Smoothie King
March 31, 2008
Email firm Fishbowl is offering mobile marketing services to Smoothie King, a national chain that makes custom-blended smoothies with fruit, juices and nutritional supplements.
-
Cosmetics maker Nivea finds beauty in mobile campaigns
March 28, 2008
Cosmetics maker Nivea has wrapped up the second mobile phase of its “Beauty Is …” campaign after results from the first user-generated content effort exceeded expectations.
-
Mobile click-to-call campaign works for Magnolia Pictures horror movie
March 24, 2008
Magnolia Pictures’ latest horror movie, “The Signal,” is seeing success in its mobile click-to-call campaign.
-
Acura, Fox Searchlight run ads on new Boost Mobile platform
March 20, 2008
Sprint Nextel Corp.’s Boost Mobile carrier has introduced a mobile advertising platform, signing up Honda Acura and Fox Searchlight Pictures as its first advertisers.
-
Sprint CEO stars in spot for new flat-rate plan
March 18, 2008
Sprint CEO Dan Hesse goes on the television stump with a new commercial that launched yesterday only two weeks after the wireless carrier introduced its $99.99 flat-rate voice and data plan.
-
Convio targets nonprofits with mobile service
March 18, 2008
Convio has made Mobile Commons’ suite of products available to Convio’s nonprofit clients, creating applications that let members get instant information through their phones.
-
Jameson whiskey runs mobile campaign for St. Patrick’s Day
March 14, 2008
Pernod Ricard USA is running a mobile marketing campaign to promote its Jameson Irish whiskey brand in time for St. Patrick’s Day.
-
Nielsen to use mobile in New York Times campaign
March 11, 2008
Media and research giant Nielsen will use mobile in a brand awareness campaign running exclusively this summer in The New York Times Co.’s print, online and mobile properties.
-
Cellyspace debuts classifieds tools for mobile
March 7, 2008
Skycore LLC’s Cellyspace unveiled new online publishing tools for classified and directory advertisers to deliver multimedia slideshows to prospective buyers’ mobile phones.
-
Clear Channel UK unit links outdoor advertising to mobile
February 29, 2008
Advertisers will soon be able to run campaigns that link mobile marketing to billboards and outdoor media owned by Britain’s largest outdoor advertising company.
-
Inviting articles for Mobile Marketer’s Classic Guide to Mobile Advertising
February 26, 2008
Mobile Marketer is welcoming editorial submissions for its Classic Guide to Mobile Advertising, a handbook of tips, best practice, case studies and research from our reporters and industry leaders.
-
Legal issues, ROI hinder adoption of rich media mobile promos: ePrize exec
February 25, 2008
It would like to have more skin in the mobile promotions game, but the nation’s leading interactive promotions firm is concerned about legal and security issues.
-
Times Square screen combines mobile, Web
February 22, 2008
LocaModa Inc., a mobile and Web-based interactive company, is currently displaying an application on Clear Channel Spectacolor’s 40 feet-by-40 feet digital screen in New York’s Times Square.
-
Nexteppe woos auto dealers for mobile marketing
February 21, 2008
Nexteppe Business Solutions has started a national effort to encourage auto dealers to use mobile as part of the overall marketing mix.
