Advertising
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Mimieo testing effectiveness of Oscar trailers, ads
February 20, 2008
Interactive marketing technology firm Mimieo is letting consumers vote on movie trailers for Oscar-nominated films using the iPhone, Facebook and the site at www.VoteOscarAds.com.
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Ads on mobile game site play well for Yahoo oneSearch
February 15, 2008
How effective is a banner ad on a mobile game WAP site? Curious, Yahoo oneSearch turned to Greystripe, a firm which places ads in mobile games, for a campaign to test precisely that.
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Analysis: Yahoo turndown of Microsoft offer
February 12, 2008
Yahoo Inc.’s rejection yesterday of Microsoft Corp.’s $44.6 billion offer for the Internet giant may buy some more time for mobile companies worried about losing a key customer or partner.
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Land Rover generates test drives from mobile campaign
February 11, 2008
Ford Motor Co.’s Land Rover is leveraging touch-screen technology on mobile devices to generate test drives at dealerships.
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Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile
February 8, 2008
NEW YORK – Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo’s entry should cause a lot of changes.
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Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker
February 8, 2008
NEW YORK – Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.
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Mobile is much-awaited convergence box: OMMA Mobile speaker
February 8, 2008
NEW YORK – The entry of large companies such as Yahoo, Nokia and Google into mobile will create a marketing ecosystem that is more flexible and open.
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Navteq invests in Acuity Mobile
February 7, 2008
Location-based service provider Navteq has invested an undisclosed sum in Acuity Mobile to grow the mobile marketing service provider’s advertising capabilities.
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Pro-carrier Mobile Advertising Alliance launches
February 6, 2008
Five plucky Irish companies launched the Mobile Advertising Alliance to make sure that wireless carriers aren’t marginalized in the mobile advertising marketplace.
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What’s new? Google opposes Microsoft’s acquisition of Yahoo
February 5, 2008
Just days after Microsoft Corp.’s $44.6 billion bid for Yahoo Inc., rival Google Inc. has opposed the deal, claiming it is a threat to the underlying principles of the Internet.
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Yahoo to serve ads on AT&T wireless portal
February 1, 2008
Internet giant Yahoo Inc. will serve Web advertising to AT&T Inc.’s wireless customers in an effort to demonstrate early leadership in the mobile channel.
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Talkster partners with VoodooVox
January 31, 2008
Voice 2.0 company Talkster and advertising services firm VoodooVox have partnered to ad-enable Talkster calls.
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Denny’s uses mobile to out other breakfasts by name: Fake!
January 30, 2008
Fast-food franchise Denny’s is challenging rivals in a campaign to strengthen the company’s “real” breakfast dominance by boldly busting the so-called “fake” breakfast.
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5th Finger shows full hand in U.S.
January 29, 2008
A year after entering the United States, mobile service provider 5th Finger has formally launched in this market, targeting advertising agencies seeking mobile campaign help.
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Rock band Rascal Flatts to promote milk on mobile
January 29, 2008
Milk does a body good. That is the precise message that country superstars Rascal Flatts are trying to get across to kids through the Milk Rocks campaign.
