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• Cartier bolsters bridal marketing with solo app sponsorship - Luxury Daily

  May 10, 2013

  Luxury Daily today - Cartier bolsters bridal marketing with solo app sponsorship; Chanel challenges short consumer attention span with brand film.

• Velti sheds 200 employees in hint of trouble ahead for mobile ad firms

  May 9, 2013

  Velti, one of the leading mobile advertising and marketing technology firms worldwide, cut an estimated 200 employees from its workforce a couple of weeks ahead of its first-quarter earnings call on May 13.

• Givenchy ups mobile traffic via product QR code - Luxury Daily

  May 9, 2013

  Luxury Daily today - Givenchy ups mobile traffic via product QR code; Hermès engages younger brand enthusiasts with tableware line.

• Mobile’s complex ecosystem is a surmountable challenge

  May 8, 2013

  While mobile advertising is a growing opportunity, many marketers still view it as a challenge because of the complexity of the ecosystem.

• Pepsi, Sauza eye new mobile opportunities with native advertising

  May 8, 2013

  Pepsi, Sauza Tequila and Cruzan Rum are betting on in-stream mobile advertising to drive video views of their YouTube campaigns.

• Kraft Foods’ Velveeta taps rich media to bolster brand awareness

  May 8, 2013

  Kraft Foods’ Velveeta is turning to mobile to show consumers how to mix its cheese product into everyday recipes with an advertising campaign that includes video and rich media.

• LVMH teases behind-the-scenes events with dedicated Instagram account - Luxury Daily

  May 8, 2013

  Luxury Daily today - LVMH teases behind-the-scenes events with dedicated Instagram account; Going public could bring more innovation, long-term growth for Neiman Marcus.

• HTML5 ad guidelines from IAB address growing cross-platform use

  May 7, 2013

  With marketers increasingly adopting HTML5-formatted ads to address the cross-screen habits of consumers, the Interactive Advertising Bureau has released a new guidance paper designed to help streamline ad creation and lower costs.

• Bulgari strengthens B.zero1 campaign with mobile ad - Luxury Daily

  May 7, 2013

  Luxury Daily today - Bulgari strengthens B.zero1 campaign with mobile ad; Should Gucci continue to fight Guess in court?

• Vanity Fair boosts awareness for Best-Dressed Challenge via mobile ad - Luxury Daily

  May 6, 2013

  Luxury Daily today - Vanity Fair boosts awareness for Best-Dressed Challenge via mobile ad; Burberry sparks interest in eyewear collection by showcasing British talent.

• 75pc of affluent consumers would buy luxury brand's mainstream extension: Luxury Institute - Luxury Daily

  May 3, 2013

  Luxury Daily today - 75pc of affluent consumers would buy luxury brand's mainstream extension: Luxury Institute; Kering bolsters revived corporate culture through student competition.

• SkinCeuticals leverages mobile advertising to drive views of educational video

  May 2, 2013

  SkinCeuticals is leveraging mobile to help drive views of a video focused on educating consumers about the statistics around melanoma and prevention tips.

• Donna Karan: No one else can tell your brand story - Luxury Daily

  May 2, 2013

  Luxury Daily today - Donna Karan: No one else can tell your brand story; 54pc of affluent consumers think luxury brands are lowering quality standards: Ipsos.

• Apple’s focus on mobile tracking issues poised to drive ROI, ad budgets

  May 1, 2013

  Starting today, Apple will no longer accept applications that use a device’s Unique Device Identifier to track users in an attempt to get marketers to embrace its own tracking standard, the Apple Identifier or IFA.

• Cadillac tests rich media ads with up to 2.38pc CTR

  May 1, 2013

  Cadillac recently tested several formats of rich media mobile ads around the new launch of a new vehicle to drive brand awareness, with click-through rates reaching up to 2.38 percent.

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