Advertising
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Maxim launches mobile IVR campaign
June 27, 2008
Maxim is running a mobile IVR campaign that encourages consumers to buy the magazine’s “Hottie of the Month” wallpapers.
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BMW runs mobile campaign for X6 car
June 25, 2008
Luxury automaker BMW launched a campaign promoting its first X6 Sports Activity Coupe, using mobile as part of a multichannel effort to build a relationship with consumers.
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ABC, Bank of America go mobile with Talkster
June 25, 2008
ABC and Bank of America are advertising on Talkster’s free international and long-distance Free World Dialing ad-supported calling service.
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7-Eleven sees click-through in mobile-game ads
June 23, 2008
7-Eleven Inc., one of the leading convenience store chains, has achieved a 7.5 percent click-through rate in a mobile game pre-roll ad campaign.
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Cars.com mobile site targets in-market shoppers
June 23, 2008
Here's something to drive away with: 30 percent of the unique visitors to Cars.com’s mobile site have never been to the auto information provider’s computer Web site.
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Mazda drives engagement at WAP speed
June 20, 2008
When Mazda went mobile, it never expected that the WAP site would drive 40,000 unique visitors.
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MSN Mobile runs new campaign for traffic
June 20, 2008
Microsoft Corp. is running a multichannel campaign to drive traffic to its MSN Mobile WAP site.
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Paramount, Universal Studios to serve ads on mobile white space
June 19, 2008
Paramount Pictures and Universal Studios will serve graphical ads to the white space on mobile phone screens.
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American Idol, MGM, Hard Rock tap MobileStorm
June 19, 2008
American Idol, Las Vegas' MGM Grand Hotel and The Hard Rock Hotel and Casino are all using MobileStorm 4.0 to conduct their digital marketing campaigns.
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Coldwell Banker uses mobile in tough housing market
June 16, 2008
Coldwell Banker Colorado has turned to mobile marketing to help its agents reach out to prospective homebuyers in a housing market suffering a glut of foreclosures and homes for sale.
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Sony BMG picks Mozes for mobile campaigns
June 16, 2008
Sony BMG Music Entertainment has selected Mozes Connect to create and implement a series of mobile marketing initiatives.
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Puma kicks off mobile effort for soccer in 13 world markets
June 12, 2008
Sportswear maker Puma launched a mobile initiative in 13 different world markets to promote its "Together Everywhere" program for soccer enthusiasts.
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Adidas makes a case for mobile at industry shindig
June 11, 2008
NEW YORK – Mobile played a key role in sportswear brand adidas' “Basketball is a Brotherhood” campaign featuring six NBA players to promote its Team Signature footwear.
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5th Finger gets new funding from VC firm
June 11, 2008
Mobile marketing services firm 5th Finger has won $7 million in funding to support its growth in the U.S. market.
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HopStop lets advertisers hyper-target with WAP site
June 11, 2008
Navigational search engine HopStop is letting advertisers hyper-target consumers via Ringleader Digital’s third-party ad serving platform.
