Advertising
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Norway’s Pizza & Kina Expressen taps mobile for new business
June 5, 2008
What can marketers learn from a Norwegian interactive agency’s work for a fast food chain?
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Rocawear launches mobile campaign on Boost Mobile deck
June 4, 2008
Rocawear, the urban lifestyle apparel brand, is offering Boost Mobile customers a special promotional code to be redeemed on rocawear.com as part of its “I Will Not Lose” campaign.
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Hard Rock Café San Francisco runs mobile campaign
June 2, 2008
Hard Rock Café San Francisco has been running a Bluetooth mobile campaign to draw visitors to its restaurant in an exercise watched closely by the chain’s corporate headquarters.
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MyScreen to offer rewards for mobile ads
June 2, 2008
Wireless carrier Orascom Telecom Holding has invested $10 million in MyScreen Mobile Inc., a startup which will compensate subscribers for accepting advertisements on their mobile phones.
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Targeting boomers via mobile makes sense
May 29, 2008
Although younger consumers are often believed to be at the forefront of mobile technology, baby boomers are also embracing mobile. Marketers should take advantage of that.
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BBC America garners 40 percent opt-in for mobile effort
May 27, 2008
A BBC America Bluetooth promotion in New York and Los Angeles for its new Robin Hood television series generated more than 6,000 downloads.
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Xbox game promo results in 8.3 percent click-through
May 27, 2008
Activision, publisher of the Guitar Hero III game, promoted the launch of the Xbox console game, targeting mobile gamers assuming they have a higher propensity toward other forms of game play.
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Jamba sees growth in downloads, impressions after mobile campaign
May 27, 2008
A campaign from mobile content provider Jamba drove prospects to its WAP site and is said to have resulted in 56,000 impressions.
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Telecoms firm Primus sees above-average click-through for mobile banners
May 23, 2008
Telecoms company Primus saw a 7.5 percent click-through rate for a mobile banner campaign centered on its Global Talk long distance service.
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Virgin Mobile taps AOL Platform-A for display ads
May 22, 2008
AOL and Virgin Mobile USA said that Platform-A will be the exclusive display advertising and sales partner for Virgin Mobile USA’s WAP banner ad inventory.
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Google opens content network to third parties
May 22, 2008
Mobile publishers and wireless carriers can learn a lesson from Google, which opened its doors to third-party ad serving. If you want to scale, open up and get third-party vendors working for you.
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Microsoft to serve ads on Windows Live Search, Messenger and Hotmail
May 21, 2008
Since Microsoft Corp. gave up trying to seduce Yahoo - at least, overtly - the software giant has been working toward strengthening its presence in mobile.
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New mobile site for Malta targets tourists
May 21, 2008
The Malta Tourism Authority has launched its first mobile Internet site to target British travelers looking for a European holiday destination.
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Skweezer Ads launches mobile banner feed
May 20, 2008
Skweezer Inc. will begin distributing a new mobile banner advertising feed through a partnership with Smaato Inc.
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Bank of America to push mobile in new ad campaign
May 16, 2008
Bank of America has inaugurated the next phase of its Bank of Opportunity advertising campaign which will push mobile as one of the options available to consumers.
