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• 12pc of affluent consumers under 50 book hotels via mobile: study - Luxury Daily

  May 1, 2013

  Luxury Daily today - 12pc of affluent consumers under 50 book hotels via mobile: study; Harrods pursues international attention via first virtual shopping event.

• Land Rover shills new Range Rover capabilities via interactive mobile app - Luxury Daily

  April 30, 2013

  Luxury Daily today - Land Rover shills new Range Rover capabilities via interactive mobile app; Hugo Boss eyes from-the-runway sales via Shanghai fashion show campaign.

• Sour Patch Kids strengthens mobile presence with new pilot effort

  April 29, 2013

  Sour Patch Kids has rolled out a mobile pilot initiative as part of Mondelez International’s Mobile Future program that aims to build brand awareness and engage consumers in a new way.

• Kraft spices up social, video efforts with mobile advertising

  April 29, 2013

  Kraft is continuing to prove that mobile plays an important role in how consumers interact with social and video with a new campaign that promotes its line of Zesty Italian salad dressings.

• McIntosh enhances brand experience via mobile app - Luxury Daily

  April 29, 2013

  Luxury Daily today - McIntosh enhances brand experience via mobile app; Hästens wants to change customer understanding of shopping for $6K-$99K beds.

• Red Bull showcases new products via mobile advertising

  April 26, 2013

  Energy drink brand Red Bull is turning to mobile advertising again to promote its new Edition beverages and encourage consumers to learn about them.

• 53pc of affluent consumers own two or more mobile devices: study - Luxury Daily

  April 26, 2013

  Luxury Daily today - 53pc of affluent consumers own two or more mobile devices: study; Swarovski benchmarks 2020 strategy with 24/7 global accessibility.

• Are luxury mobile ads effective without a call to action? - Luxury Daily

  April 25, 2013

  Luxury Daily today - Are luxury mobile ads effective without a call to action?; Gucci eyes young music enthusiasts via Myspace watch campaign.

• LuxDeco triggers mcommerce via iPad magazine app - Luxury Daily

  April 24, 2013

  Luxury Daily today - LuxDeco triggers mcommerce via iPad magazine app; David Yurman seeks emotional buy through social video for new Starburst collection.

• Is bigger better? Mobile marketers right-size their efforts

  April 23, 2013

  Larger format mobile ads have taken off in the past six months, pointing to growing mobile use, bigger commitments from brands and increasing creativity in mobile ad placement.

• Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology - Luxury Daily

  April 23, 2013

  Luxury Daily today - Waldorf Astoria exec: Luxury marketers must understand intersection of service and technology; Hermès US CEO: Brand will remain family-owned for next 20 years.

• Chanel flaunts new watches via Vanity Fair mobile ads - Luxury Daily

  April 22, 2013

  Luxury Daily today - Chanel flaunts new watches via Vanity Fair mobile ads; Ferragamo shows historic shoemaking roots through exhibition, film.

• Kiton bridges print, mobile via QR code experience - Luxury Daily

  April 19, 2013

  Luxury Daily today - Kiton bridges print, mobile via QR code experience; Zegna, Maserati eye new consumer segments with design partnership.

• Google Glass shuts out advertisers – at least for now

  April 18, 2013

  While Google is progressing with its plans to bring augmented reality eyeglasses, called Google Glass, to market, advertisers are being shut out from participating. At least initially.

• Do mobile campaigns belong in fashion marketers’ windows? - Luxury Daily

  April 18, 2013

  Luxury Daily today - Do mobile campaigns belong in fashion marketers’ windows?; Louis Vuitton showcases lesser-known product category in video series.

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