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• Belstaff touts adventurous side in Instagram campaign - Luxury Daily

  April 17, 2013

  Luxury Daily today - Belstaff touts adventurous side in Instagram campaign; Gucci shows digital dominance in Japan: L2 Think Tank.

• Starbucks opens up opportunities for brands to reach mobile customers

  April 16, 2013

  Starbucks continues to add opportunities for brands to reach mobile customers via the in-store Wi-Fi available in many locations thanks to a new partnership with Boingo Wireless.

• 49pc of consumers desire seamless store, digital, mobile experience: Accenture - Luxury Daily

  April 16, 2013

  Luxury Daily today - 49pc of consumers desire seamless store, digital, mobile experience: Accenture; Bulgari triggers renewed B.zero1 interest via cross-channel campaign.

• Mercedes revamps mobile strategy with on-the-go content - Luxury Daily

  April 15, 2013

  Luxury Daily today - Mercedes revamps mobile strategy with on-the-go content; What Cartier’s China-based trademark win means for luxury marketers.

• 90pc of affluent US consumers use mobile, digital apps: report - Luxury Daily

  April 12, 2013

  Luxury Daily today - 90pc of affluent US consumers use mobile, digital apps: report; What luxury marketers can learn from Dior and Harrods’ partnership.

• Google exec: Mobile is biggest revolution in computing since emergence of Internet

  April 11, 2013

  SAN FRANCISCO – A Google executive who keynoted the ad:tech San Francisco 2013 conference said that mobile is a critical piece in revolutionizing the advertising industry and the company is constantly rethinking everything it does because of the ever-changing and emerging space.

• Nordstrom enhances mobile app strategy with added engagement - Luxury Daily

  April 11, 2013

  Luxury Daily today - Nordstrom enhances mobile app strategy with added engagement; LVMH triggers emotional brand connections via behind-the-scenes events.

• Luxury marketers boost consumer engagement via Robb Report tablet edition - Luxury Daily

  April 10, 2013

  Luxury Daily today - Luxury marketers boost consumer engagement via Robb Report tablet edition; Armani touts brand personality in latest eyewear campaign.

• McDonald’s rides rich media wave in latest mobile marketing push

  April 9, 2013

  McDonald’s has turned to rich media again to take its new mobile marketing campaign to a whole new level and encourage consumers to learn more about its latest chicken wraps.

• Red Bull triggers social engagement via mobile advertising

  April 9, 2013

  Red Bull is enlisting mobile and social advertising to launch three new energy drink flavors.

• Audi pushes affordable in-vehicle Wi-Fi plan via TV spots - Luxury Daily

  April 9, 2013

  Luxury Daily today - Audi pushes affordable in-vehicle Wi-Fi plan via TV spots; Top 10 luxury branding efforts of Q1.

• Procter & Gamble's Olay boosts brand awareness via interactive iAd campaign

  April 8, 2013

  Procter & Gamble's Olay brand is leveraging Apple’s iAd network to help the cosmetic giant promote a new line of skincare products.

• Lanvin drives sales via new mcommerce site - Luxury Daily

  April 8, 2013

  Luxury Daily today - Lanvin drives sales via new mcommerce site; Top 10 luxury brand social videos of Q1.

• Dynamic Logic tackles mobile ad effectiveness with new measuring tool

  April 5, 2013

  Millward Brown's Dynamic Logic has rolled out a new mobile measurement tool with the goal of leveling the playing field between online and mobile advertising effectiveness for marketers.

• Top 10 luxury brand mobile campaigns of Q1 - Luxury Daily

  April 5, 2013

  Luxury Daily today - Top 10 luxury brand mobile campaigns of Q1; Saint Laurent sparks consumer curiosity with punk rock campaign.

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