Advertising
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Views from the Mobile Marketing Pavilion at ad:tech Chicago
August 6, 2008
CHICAGO – Seven mobile marketing-related companies are exhibiting within ad:tech Chicago’s first mobile marketing pavilion and two outside with other interactive firms. Their take on day one.
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Wisekey, MyScreen partner to deliver secure, personalized ads
August 1, 2008
Wisekey and MyScreen have partnered to integrate Wisekey electronic identity technologies with MyScreen's mobile advertising technology platform.
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Dolce & Gabbana mobile campaign gets 10 percent click-through
July 31, 2008
Leading luxury brand Dolce & Gabbana has proven that mobile advertising is effective as well as fashionable by running a mobile campaign on the Nokia Media Network.
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Jack in the Box uses mobile to boost sales
July 30, 2008
West Coast fast food franchise Jack in the Box is experimenting with Near Field Communication-enabled phones.
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Major brands launch campaigns on AdMob iPhone marketplace
July 25, 2008
Several brands including Ford, Land Rover, Jaguar and Universal Pictures' "The Mummy: Tomb of the Dragon Emperor" have announced new advertising campaigns for the iPhone 3G.
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IAB seeks feedback on ad campaign measurement guidelines
July 25, 2008
The Interactive Advertising Bureau announced the public comment release of its “Ad Campaign Measurement Process Guidelines.”
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Land Rover takes a ride with mobile
July 23, 2008
Land Rover has launched a mobile Web portal for its all-terrain vehicles to drive sales.
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Mobile is awkward step-child of traditional channels, says analyst
July 23, 2008
Mobile advertising is in early stages but will flourish once advertisers become more educated, more capable mobile devices are introduced and wireless networks are faster.
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Reebok scores with mobile
July 16, 2008
Sportswear maker Reebok used mobile as part of an integrated campaign, creating awareness of its sponsorship of the Boston Celtics player Rajon Rondo before, during and after the NBA Finals.
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U.S. Army tests mobile for Hispanic housing, business
July 14, 2008
The U.S. Army is testing mobile as part of an integrated effort to target Hispanic soldiers for a G.I. Bill-equivalent program that helps with housing or starting a small business.
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Google quietly launches iPhone app, new MMA-compliant image ads
July 14, 2008
Google Mobile has quietly made public its first native application for the Apple iPhone and iPod touch, as well as its compliance with Mobile Marketing Association mobile image ads.
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San Diego utility promotes energy conservation via mobile
July 14, 2008
San Diego Gas and Electric is conducting a mobile campaign to educate consumers on how they can save up to 20 percent on their energy bill.
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JCPenney integrates mobile into back-to-school campaign
July 8, 2008
J. C. Penney Company Inc., one of the nation's leading retailers, will kick off the back-to-school season with an integrated marketing campaign that makes intelligent use of mobile as part of the mix.
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Las Vegas hotel promotes Steve Miller Band concert via mobile
July 8, 2008
Las Vegas’ Orleans Stadium Hotel and Casino used mobile to promote a Steve Miller Band performance and create a database of concert-goers for future communication.
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Yahoo to sell mobile ad inventory for 3 UK
July 8, 2008
Online media company Yahoo has made a deal with 3 UK to exclusively sell banners and sponsored link inventory on the wireless carrier's content portal.
