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• Top 10 luxury brand mobile campaigns of Q1 - Luxury Daily

  April 5, 2013

  Luxury Daily today - Top 10 luxury brand mobile campaigns of Q1; Saint Laurent sparks consumer curiosity with punk rock campaign.

• In-store Wi-Fi vital to future of luxury retail - Luxury Daily

  April 4, 2013

  Luxury Daily today - In-store Wi-Fi vital to future of luxury retail; Top 10 luxury brand multichannel marketers of Q1.

• Chili’s flaunts mobile app, drives downloads through iAd campaign

  April 3, 2013

  Restaurant chain Chili’s Grill & Bar has tapped Apple’s iAd network to help get the word out about its new mobile application and, ultimately, increase downloads.

• Ferrari engages auto racing enthusiasts with gaming app - Luxury Daily

  April 3, 2013

  Luxury Daily today - Ferrari engages auto racing enthusiasts with gaming app; Top 10 luxury brand digital marketers of Q1.

• Quaker Oats relies on mobile to build brand awareness

  April 2, 2013

  Quaker Oats is putting mobile at the center of its latest initiative that aims to drive brand awareness and engage consumers on a deeper level.

• BMW flaunts sound system via New York Auto Show QR codes - Luxury Daily

  April 2, 2013

  Luxury Daily today - BMW flaunts sound system via New York Auto Show QR codes; Chanel pushes necessity in Première watch collection video.

• David Yurman taps Instagram for spring lifestyle push - Luxury Daily

  April 1, 2013

  Luxury Daily today - David Yurman taps Instagram for spring lifestyle push; Should luxury marketers grow their UAE retail presence?

• Are luxury watchmakers missing out on mobile sales? - Luxury Daily

  March 29, 2013

  Luxury Daily today - Are luxury watchmakers missing out on mobile sales?; Bentley bolsters US Flying Spur launch via three-city tour.

• Net-A-Porter mobilizes Matthew Williamson 15th anniversary campaign - Luxury Daily

  March 28, 2013

  Luxury Daily today - Net-A-Porter mobilizes Matthew Williamson 15th anniversary campaign; Dior parades exclusive colors via one-day Twitter activation.

• Google makes mobile advertising more transparent with goal of attracting bigger budgets

  March 27, 2013

  To help marketers better understand mobile attribution, Google has introduced a new calculator tool providing equations and benchmarks so marketers can estimate the value of their mobile advertising.

• Ocean Spray taps rich media to strengthen mobile advertising campaign

  March 27, 2013

  Ocean Spray is making its new mobile advertising campaign interactive by adding rich media into the mix to drive click-throughs.

• Magellan Jets targets millionaires via mobile app partnership - Luxury Daily

  March 27, 2013

  Luxury Daily today - Magellan Jets targets millionaires via mobile app partnership; Gucci embraces star power to drive charity concert efforts.

• PepsiCo’s Mountain Dew flaunts Instagram efforts via mobile

  March 26, 2013

  Mountain Dew is using mobile and social media to help promote its new Kickstart beverage and let consumers learn more about it.

• Are tablet editions driving luxury print ad sales? - Luxury Daily

  March 26, 2013

  Luxury Daily today - Are tablet editions driving luxury print ad sales? Cartier tailors catalog strategy for digital audience.

• 9pc of US consumers trust text messages from brands: Forrester - Luxury Daily

  March 25, 2013

  Luxury Daily today - 9pc of US consumers trust text messages from brands: Forrester; PPR’s brand makeover as Kering with owl motif to show new cultural vibe.

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