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• Direct response advertisers uncover new opportunities in mobile apps

  March 15, 2013

  While brand marketers are embracing in-application advertising, direct response marketers have been less enthusiastic about the opportunity.

• Franck Muller connects print, social media via QR code - Luxury Daily

  March 15, 2013

  Luxury Daily today - Franck Muller connects print, social media via QR code; Why Bulgari’s legal issues will not damage its reputation.

• Cabela’s makes mobile marketing debut via video campaign

  March 14, 2013

  Multichannel outdoor retailer Cabela’s is using video-heavy mobile advertisements to get the word out about a new national marketing campaign.

• Burberry boosts spring/summer campaign with branded mobile ads - Luxury Daily

  March 14, 2013

  Luxury Daily today: Burberry boosts spring/summer campaign with branded mobile ads; Is Tiffany’s lawsuit against Costco worth it?

• Wall Street Journal drives subscriptions via mobile

  March 13, 2013

  The Wall Street Journal is turning to mobile advertising to increase subscriptions for its print, online, smartphone and tablet editions.

• BMW shows off safety-mindedness with family communication app investment - Luxury Daily

  March 13, 2013

  Luxury Daily today: BMW shows off safety-mindedness with family communication app investment; Chanel flaunts timeless relevancy in jacket film.

• Campbell Soup Co. ties personalized ad buys to in-store sales lift in new pilot

  March 12, 2013

  Campbell Soup Co. is one of two consumer packaged goods brands piloting a new mobile advertising platform that lets brands deliver personalized ads based on purchasing behavior and tie their media buy back to in-store sales.

• Crystal Light aims to bolster product sales with mobile, social effort

  March 12, 2013

  Kraft’s Crystal Light is encouraging consumers to try its array of products through a new mobile advertising campaign.

• Are fashion and jewelry marketers avoiding rich mobile media? - Luxury Daily

  March 12, 2013

  Luxury Daily today - Are fashion and jewelry marketers avoiding rich mobile media?; Jaguar widens social media circle via British F-Type campaign.

• Kraft relies on mobile advertising to anchor social efforts

  March 11, 2013

  Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.

• Gramercy Park Hotel revamps Web strategy to include tailored mobile experience - Luxury Daily

  March 11, 2013

  Luxury Daily today - Gramercy Park Hotel revamps Web strategy to include tailored mobile experience; John Varvatos leverages designer personality via HuffPost Style, SXSW chat.

• Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition - Luxury Daily

  March 8, 2013

  Luxury Daily today - Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition; Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels.

• Chevy Sonic garners 2.7pc click-through rate via mobile video ad campaign

  March 7, 2013

  When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.

• Maserati enhances print ad with optimized QR code content - Luxury Daily

  March 7, 2013

  Luxury Daily today- Maserati enhances print ad with optimized QR code content; Barneys to streamline luxe branding efforts via Co-op step-back.

• Amazon, Google increasingly positioned to face-off in mobile

  March 6, 2013

  Competition is heating up between Amazon and Google, with each moving into the other’s territory as they look to build mobile powerhouses.

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