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• Crystal Light aims to bolster product sales with mobile, social effort

  March 12, 2013

  Kraft’s Crystal Light is encouraging consumers to try its array of products through a new mobile advertising campaign.

• Are fashion and jewelry marketers avoiding rich mobile media? - Luxury Daily

  March 12, 2013

  Luxury Daily today - Are fashion and jewelry marketers avoiding rich mobile media?; Jaguar widens social media circle via British F-Type campaign.

• Kraft relies on mobile advertising to anchor social efforts

  March 11, 2013

  Kraft’s Macaroni & Cheese brand is running a mobile advertising campaign that aims to build the company’s relationship with consumers on Twitter.

• Gramercy Park Hotel revamps Web strategy to include tailored mobile experience - Luxury Daily

  March 11, 2013

  Luxury Daily today - Gramercy Park Hotel revamps Web strategy to include tailored mobile experience; John Varvatos leverages designer personality via HuffPost Style, SXSW chat.

• Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition - Luxury Daily

  March 8, 2013

  Luxury Daily today - Lamborghini, Breguet engage ultra-affluent consumers via Robb Report iPad edition; Marc Jacobs’ Hollywood role to propel personal brand, not fashion labels.

• Chevy Sonic garners 2.7pc click-through rate via mobile video ad campaign

  March 7, 2013

  When Chevy recently extended a guerilla marketing campaign into mobile to reach young, hip consumers and drive awareness for its Sonic brand, the automaker saw engagement rates 20 percent higher than average.

• Maserati enhances print ad with optimized QR code content - Luxury Daily

  March 7, 2013

  Luxury Daily today- Maserati enhances print ad with optimized QR code content; Barneys to streamline luxe branding efforts via Co-op step-back.

• Amazon, Google increasingly positioned to face-off in mobile

  March 6, 2013

  Competition is heating up between Amazon and Google, with each moving into the other’s territory as they look to build mobile powerhouses.

• IHOP taps mobile, social to promote new Griddle Melts

  March 6, 2013

  IHOP is relying on mobile advertising and Facebook to help spread the word about its new Griddle Melts products and encourage consumers to try them.

• Corcoran targets potential buyers via property-focused mobile ads - Luxury Daily

  March 6, 2013

  Luxury Daily today - Corcoran targets potential buyers via property-focused mobile ads; Saks reaffirms editorial perspective via site redesign.

• British Airways taps new audience with Patek Philippe-sponsored iPad magazine - Luxury Daily

  March 5, 2013

  Luxury Daily today - British Airways taps new audience with Patek Philippe-sponsored iPad magazine; Cartier boosts brand appeal by supporting women entrepreneurs.

• 58pc of affluent consumers use smartphones while watching TV: report - Luxury Daily

  March 4, 2013

  Luxury Daily today - 58pc of affluent consumers use smartphones while watching TV: report; Is the Do Not Track Act a threat to digital luxury marketers?

• Chevy’s exclusive content in Motor Trend app delivers 37pc engagement rate

  March 1, 2013

  A recent Chevrolet mobile advertising campaign that ran within the Motor Trend application had a 37 percent engagement rate, pointing to how mobile can help build brands.

• Blancpain broadens brand magazine appeal via interactive app - Luxury Daily

  March 1, 2013

  Luxury Daily today - Blancpain broadens brand magazine appeal via interactive app; Is US hiatus for Fashion's Night Out a setback for luxury marketers?

• Gucci ups mobile conversion 70pc via optimized site - Luxury Daily

  February 28, 2013

  Luxury Daily today - Gucci ups mobile conversion 70pc via optimized site; Do Saks' woes signal luxury retail shift?

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