Advertising
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Mobile no longer off-limits to advertisers, says NeuStar exec
April 16, 2008
SAN FRANCISCO – The Mobile Marketing Pavilion at ad:tech San Francisco attracted considerable traffic, including to a panel on integrating mobile into campaigns.
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Integrate mobile with consumer experiences: ad:tech panelists
April 16, 2008
SAN FRANCISCO - With the evolution of the digital channel, opportunities are beginning to emerge and mobile has a new definition – it’s not just about cell phones.
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Virgin Mobile lets Canadians vote for favorite Obama ad
April 14, 2008
Virgin Mobile Canada is calling on Canadians to cast their vote for Barack Obama and decide which Obama-themed ad should be the next in Virgin Mobile's "You Call The Shots" campaign.
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Pepsi Creative Challenge launches in world's largest mobile market
April 11, 2008
Pepsi tapped MyClick to help with the mobile aspect of its Pepsi Creative Challenge in China, the world's most populous mobile market.
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Rock star Meat Loaf in AT&T GoPhone campaign
April 11, 2008
AT&T Inc. has launched a new advertising campaign highlighting its GoPhone unlimited talk, unlimited text and freedom from surprise bills effort.
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Nonprofit Federation launches new benchmark survey
April 9, 2008
The Direct Marketing Association’s Nonprofit Federation launched a new benchmarking survey on fundraising outreach through marketing.
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Make connections with consumers, not impressions: Air2Web president
April 4, 2008
LAS VEGAS – In the sea of wireless technology companies exhibiting at the CTIA Wireless 2008 conference, Air2Web was one of the few proudly touting its mobile marketing expertise.
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Wrigley’s, Western Union run mobile campaigns with Velti
April 2, 2008
LAS VEGAS – Wrigley’s Orbit and Western Union are using Velti plc technology to run mobile marketing campaigns that promote both brand and product offerings.
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JumpTap to deliver ads for Fox Mobile Entertainment Network
April 1, 2008
Mobile search and advertising provider JumpTap will deliver and represent advertising inventory for Fox Mobile Entertainment’s new Fox Mobile Entertainment Network.
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Ad:tech launches first mobile marketing pavilion
March 31, 2008
Ad:tech, the nation’s leading interactive advertising trade show, has set its sights on mobile with the launch of a mobile marketing pavilion for its San Francisco conference next month.
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Mobile sweepstakes campaign blends well with Smoothie King
March 31, 2008
Email firm Fishbowl is offering mobile marketing services to Smoothie King, a national chain that makes custom-blended smoothies with fruit, juices and nutritional supplements.
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Cosmetics maker Nivea finds beauty in mobile campaigns
March 28, 2008
Cosmetics maker Nivea has wrapped up the second mobile phase of its “Beauty Is …” campaign after results from the first user-generated content effort exceeded expectations.
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Mobile click-to-call campaign works for Magnolia Pictures horror movie
March 24, 2008
Magnolia Pictures’ latest horror movie, “The Signal,” is seeing success in its mobile click-to-call campaign.
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Acura, Fox Searchlight run ads on new Boost Mobile platform
March 20, 2008
Sprint Nextel Corp.’s Boost Mobile carrier has introduced a mobile advertising platform, signing up Honda Acura and Fox Searchlight Pictures as its first advertisers.
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Sprint CEO stars in spot for new flat-rate plan
March 18, 2008
Sprint CEO Dan Hesse goes on the television stump with a new commercial that launched yesterday only two weeks after the wireless carrier introduced its $99.99 flat-rate voice and data plan.
