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• National Geographic Channel targets tablet users to drive co-viewing

  February 19, 2013

  The National Geographic Channel is leveraging tablets to drive TV viewership for a new documentary about President Lincoln.

• One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank - Luxury Daily

  February 19, 2013

  Luxury Daily today - One-third of luxury marketers fail to optimize mobile commerce: L2 Think Tank; Neiman Marcus integrates social commentary with ecommerce guide.

• Estée Lauder links print, video experience via QR code - Luxury Daily

  February 15, 2013

  Luxury Daily today - Estée Lauder links print, video experience via QR code; Prada sparks creativity in digital audience via Rossetto fragrance push.

• Mobile ads drive awareness among targeted luxury audience - Luxury Daily

  February 14, 2013

  Luxury Daily today - Mobile ads drive awareness among targeted luxury audience; Michael Kors value proposition, physical market presence defined sales success.

• Frito-Lay's Cheetos drives app downloads via iAd and traditional mobile advertising

  February 13, 2013

  Frito-Lay-owned Cheetos is relying on both traditional mobile advertising as well as Apple’s iAd network to help get the word out about its new mobile gaming application.

• WWD pushes New York Fashion Week coverage via app partnership - Luxury Daily

  February 13, 2013

  Luxury Daily today - WWD pushes New York Fashion Week coverage via app partnership; Hermès sets sales record with über-high-end status, product control.

• Taco Bell flaunts new Steak Burrito through interactive mobile effort

  February 12, 2013

  Fast food giant Taco Bell is inviting consumers to try its new steak burrito via a marketing effort that puts mobile at the center.

• Belstaff ups mobile savvy via Fashion Week campaign - Luxury Daily

  February 12, 2013

  Luxury Daily today - Belstaff ups mobile savvy via Fashion Week campaign; Prada’s Miu Miu flaunts femininity, products through film series.

• Bloomberg rich media ad generates 37pc install rate

  February 11, 2013

  Bloomberg recently ran a mobile advertising campaign to promote the revamp of its flagship iPad application that gave users a taste for the app’s content before downloading it.

• Honda leverages mobile social game SongPop for integrated effort to drive awareness

  February 11, 2013

  Honda has launched an integrated campaign in mobile social game SongPop to drive awareness for the new Honda Civic and tap into the excitement players have for music.

• Longines taps sporting roots for new mobile app - Luxury Daily

  February 11, 2013

  Luxury Daily today - Longines taps sporting roots for new mobile app; Bulgari boosts New York foot traffic via in-store Serpenti exhibit.

• Will Google’s new AdWords strategy do more harm than good on mobile?

  February 8, 2013

  Google’s most sweeping overhaul to AdWords in several years is geared toward driving more revenue from mobile, which it could accomplish in the short term. However, these changes could also make it more difficult to optimize for the medium, something that could hurt mobile advertising more broadly.

• Four Seasons taps New York Fashion Week, Instagram for foot traffic push - Luxury Daily

  February 8, 2013

  Luxury Daily today - Four Seasons taps New York Fashion Week, Instagram for foot traffic push; Michael Kors transports fashionistas front row, backstage through all-access digital experience.

• Quiznos sees 20pc boost in coupon redemption via location-based mobile ad campaign

  February 7, 2013

  Quiznos saw a lot of success when it recently ran a location-based mobile advertising campaign that targeted customers in Portland, OR.

• San Antonio visitors bureau sees 60pc engagement rate for rich media campaign

  February 7, 2013

  A recent rich media mobile ad campaign from the San Antonio Convention and Visitors Bureau saw more than 60 percent of targeted consumers engage with the ad, spending an average of 19 seconds interacting with the creative.

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