Advertising
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Nokia introduces ads in WidSets widgets service
May 13, 2008
Nokia, the world's No. 1 handset maker, will leverage its devices and audience reach by accepting mobile advertising within its WidSets service.
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Ice cream brand Carvel breaks first mobile campaign
May 12, 2008
He has a blog on MySpace, a Facebook profile and even his own personal email account. And now Carvel’s Fudgie, the spokeswhale for the retail ice cream chain, is sending text messages too.
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Kellie Pickler mobile campaign works for radio network
May 12, 2008
A Citadel Broadcasting country music mobile campaign for a Kellie Pickler school concert generated more than 2 million text messages.
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Yahoo devises mobile-first strategy for ad campaigns
May 8, 2008
Fresh from fending off suitor Microsoft Corp., online giant Yahoo is ready to introduce services and tackle campaigns with a new mobile-first strategy.
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Finnish lessons for mobile marketing to kids
May 8, 2008
WASHINGTON – Can U.S. mobile marketers learn anything from Finnish efforts to protect children as mobile phone users?
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Mobile campaign drives the promotion of Jaguar's XF model
May 7, 2008
When Jaguar Cars tapped interactive agency Global Beach for a campaign to promote the XF model, the automaker never even imagined the results that the mobile channel would bring.
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Vignettes from day 1 of the FTC mobile event
May 7, 2008
What does Procter & Gamble Co. have to say about mobile? And Jeff Chester, Ogilvy and Isobar? Vignettes.
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Quattro strikes deal with Skyhook Wireless for location-based ads
May 2, 2008
Skyhook Wireless has upgraded its software developer kit to include location-based advertising from Quattro Wireless, a mobile site developer and ad network.
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Mobile ad campaign for “The Golden Compass” movie works
April 29, 2008
New Line Cinema tapped Greystripe for a mobile campaign promoting the film, “The Golden Compass”. Now the results are in.
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MMA mobile ad guidelines should cover new formats too: Ringleader CEO
April 28, 2008
The Mobile Marketing Association last week issued its first set of global mobile advertising guidelines in an effort to bring much-needed standardization to the mobile marketing industry.
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Sony Pictures takes ad on first NFL draft mobile site
April 25, 2008
Sony Pictures has signed up to sponsor the draft section of the NFL’s mobile Web site.
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Google launches mobile banners
April 25, 2008
Google has entered the mobile banner advertisement market with the launch of AdWords for mobile.
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Warner Bros. promotes new film via mobile
April 25, 2008
Warner Bros. used mobile to promote the opening of its movie “One Missed Call” in Britain.
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Axe, Samsung, Westin, PowerAde use mobile to advance print ads
April 24, 2008
Axe, Samsung, Westin and PowerAde are dissatisfied with the lack of interactivity and measurable metrics associated with print campaigns.
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Sports events drive consumers to mobile devices
April 24, 2008
Sports events create a sizeable, highly specified demographic that gives mobile advertisers the opportunity to connect with an audience interested in something other than news and weather.
