Advertising
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Mobile is a channel, not a strategy: Yahoo exec at OMMA Mobile
February 8, 2008
NEW YORK – Until now the mobile market has been a wireless carrier game, with no media experience. But Google Nokia, Fox, Microsoft and Yahoo’s entry should cause a lot of changes.
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Mobile is part of notion that mass marketing is dead, says OMMA Mobile speaker
February 8, 2008
NEW YORK – Since the last OMMA Mobile show in June big players such as Fox, Nokia, YouTube, MySpace, AOL, MTV and NBC have joined the mobile bandwagon and more are on their way.
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Mobile is much-awaited convergence box: OMMA Mobile speaker
February 8, 2008
NEW YORK – The entry of large companies such as Yahoo, Nokia and Google into mobile will create a marketing ecosystem that is more flexible and open.
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Navteq invests in Acuity Mobile
February 7, 2008
Location-based service provider Navteq has invested an undisclosed sum in Acuity Mobile to grow the mobile marketing service provider’s advertising capabilities.
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Pro-carrier Mobile Advertising Alliance launches
February 6, 2008
Five plucky Irish companies launched the Mobile Advertising Alliance to make sure that wireless carriers aren’t marginalized in the mobile advertising marketplace.
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What’s new? Google opposes Microsoft’s acquisition of Yahoo
February 5, 2008
Just days after Microsoft Corp.’s $44.6 billion bid for Yahoo Inc., rival Google Inc. has opposed the deal, claiming it is a threat to the underlying principles of the Internet.
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Yahoo to serve ads on AT&T wireless portal
February 1, 2008
Internet giant Yahoo Inc. will serve Web advertising to AT&T Inc.’s wireless customers in an effort to demonstrate early leadership in the mobile channel.
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Talkster partners with VoodooVox
January 31, 2008
Voice 2.0 company Talkster and advertising services firm VoodooVox have partnered to ad-enable Talkster calls.
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Denny’s uses mobile to out other breakfasts by name: Fake!
January 30, 2008
Fast-food franchise Denny’s is challenging rivals in a campaign to strengthen the company’s “real” breakfast dominance by boldly busting the so-called “fake” breakfast.
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5th Finger shows full hand in U.S.
January 29, 2008
A year after entering the United States, mobile service provider 5th Finger has formally launched in this market, targeting advertising agencies seeking mobile campaign help.
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Rock band Rascal Flatts to promote milk on mobile
January 29, 2008
Milk does a body good. That is the precise message that country superstars Rascal Flatts are trying to get across to kids through the Milk Rocks campaign.
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Amobee picks Canada’s Target Broadcast for mobile ad sales
January 24, 2008
Canada’s Target Broadcast Sales Inc. will represent the sales channel for select mobile advertising inventory managed by Amobee Media Systems.
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Yahoo inks T-Mobile UK deal for banner ads on mobile
January 18, 2008
Web’n’walk is a T-Mobile mobile Internet portal with a Google search engine. Now it will offer graphical ads sold and served by Yahoo Inc.
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A Google face-off with Apple? Bite me
January 15, 2008
Smarter phones and smarter companies – that’s the combination that Tony Hilton is betting on for next year.
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Mobile Marketer's Mobile Outlook 2008
January 15, 2008
While the channel still faces challenges, there's no doubt that mobile marketing will this year win serious attention from marketers looking to move money where consumers are. Read more in Mobile Marketer's Mobile Outlook 2008.
