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• Quiznos sees 20pc boost in coupon redemption via location-based mobile ad campaign

  February 7, 2013

  Quiznos saw a lot of success when it recently ran a location-based mobile advertising campaign that targeted customers in Portland, OR.

• San Antonio visitors bureau sees 60pc engagement rate for rich media campaign

  February 7, 2013

  A recent rich media mobile ad campaign from the San Antonio Convention and Visitors Bureau saw more than 60 percent of targeted consumers engage with the ad, spending an average of 19 seconds interacting with the creative.

• Swarovski picks all-encompassing mobile campaign for spring/summer collection - Luxury Daily

  February 7, 2013

  Luxury Daily today - Swarovski picks all-encompassing mobile campaign for spring/summer collection; Will the USPS Saturday mail suspension reduce weekend luxury sales?

• Tanqueray concocts social media engagement via mobile

  February 6, 2013

  Gin brand Tanqueray is mixing mobile into a broader marketing campaign to increase product awareness at key times of the day.

• 51pc of US luxury shoppers expect mobile-optimized site: Forrester Research - Luxury Daily

  February 6, 2013

  Luxury Daily today - 51pc of US luxury shoppers expect mobile-optimized site: Forrester Research; Why luxury brands should emulate Rolls-Royce with apprenticeships for skills transfer.

• The biggest mobile plays and fumbles during Super Bowl XLVII

  February 5, 2013

  With a steep $4 million price tag for a coveted television spot this year, expectations were high for brands to weave mobile and social elements into campaigns to bring additional interaction to their campaigns. Although some brands such as Oreo successfully incorporated mobile, there were plenty of others that missed the mark.

• 3.1 Phillip Lim bridges print, mobile via spring campaign - Luxury Daily

  February 5, 2013

  Luxury Daily today - 3.1 Phillip Lim bridges print, mobile via spring campaign; Barneys Warehouse to propel brand among millennials.

• Luxury retailers push in-app purchases via Valentine’s Day guides - Luxury Daily

  February 4, 2013

  Luxury Daily today - Luxury retailers push in-app purchases via Valentine’s Day guides; Burberry fetes Regent Street boutique through first music event in store.

• Do's and don’ts of hyper-local mobile advertising

  February 1, 2013

  Targeting smartphone users at a hyper-local level is one of the big promises of mobile advertising, but until recently, inventory levels were low. As more inventory becomes available, advertisers need to understand what works and what does not in hyper-local targeting.

• Mobile advertising ignites consumer interest: Hipcricket exec

  February 1, 2013

  SAN FRANCISCO – A Hipcricket executive at the 2013 Mobile Marketing Association Forum San Francisco said that mobile advertising can be used to spark consumer interest and ultimately lead to engagement after the click.

• St. Regis marries travel, fashion via Instagram contest - Luxury Daily

  February 1, 2013

  Luxury Daily today - St. Regis marries travel, fashion via Instagram contest; How social media transformed New York Fashion Week.

• Hyundai leverages mobile, social to engage Super Bowl XLVII viewers

  January 31, 2013

  Hyundai created a social experience specifically designed for mobile to support its Super Bowl XLVII marketing strategy via a second-screen engagement.

• Mobile to offer exclusive, location-based content for Fashion Week press attendees - Luxury Daily

  January 31, 2013

  Luxury Daily today - Mobile to offer exclusive, location-based content for Fashion Week press attendees, Neiman Marcus, Armani partner with Vanity Fair for consumer fashion challenge.

• Coors Light makes Super Bowl XLVII social with mobile ad campaign

  January 30, 2013

  MillerCoors-owned Coors Light is relying on mobile advertising to get consumers amped up about the upcoming Super Bowl XLVII game and further connect with the brand via Facebook and Twitter.

• Honda drives engagement for video campaign via mobile ads

  January 30, 2013

  For a recent Honda viral video campaign, the ratio of views to share was higher on mobile than on desktop, pointing to the opportunity to drive engagement via smartphones and tablets.

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