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• DMA opens entries for 2013 Echo Awards

  April 16, 2013

  The Direct Marketing Association is accepting nominations for the 2013 International Echo Awards competition.

• What to expect at this week’s MMA Forum in San Francisco

  January 28, 2013

  Brands, agencies, publishers and vendors will gather in San Francisco this week to discuss the state of the mobile industry and where it is headed in 2013. Here is a preview of what attendees and exhibitors can expect from the two-day conference.

• Mobile Marketing Association awards Smarties winners

  October 8, 2012

  NEW YORK – The Mobile Marketing Association announced the winners of the 2012 Smarties winners on Oct. 3 at the SM2 conference.

• Women in Wireless celebrate mobile innovation and leadership

  September 13, 2012

  In celebration of the second annual Mobile Marketing Week, Women in Wireless hosted a speed networking event in eight cities.

• Target, Google and ESPN execs among those appointed to MMA board

  June 12, 2012

  In a sign of the growing importance of mobile marketing to American enterprise, industry-leading mobile marketers from companies such as Target, Google, ESPN and CNN and others have been elected to the Mobile Marketing Association’s North American Board of Directors.

• Gung-ho Michael Becker dishes on MMA’s North America progress

  June 4, 2012

  Next week is the Mobile Marketing Association’s annual New York forum involving brands, agencies, publishers and vendors with mobile hopes, ideas and offerings. MMA North America chief Michael Becker offers a peek into the organization’s hopper.

• Women in Wireless, with 1,000 members at launch, seeks to become market force

  August 25, 2011

  Women in Wireless is the latest organization to help put women on the map in a mobile world that is rapidly changing the way marketers target and communicate with increasingly demanding and tech-savvy consumers.

• Ambitious agenda set for next month’s Mobile Marketing Forum

  May 20, 2011

  Since last year’s triumphal run, expectations are higher now for the Mobile Marketing Association’s flagship show in New York. The emphasis seems to be on more: more brands, more attendees, more insights.

• What will generate buzz at CTIA Wireless 2011 in Orlando?

  March 18, 2011

  With the wireless world set to descend on Orlando, FL, for the CTIA Wireless 2011 conference, here is a look at the expectations of attendees, exhibitors, panelists and keynote speakers for which mobile marketing topics will create the most buzz at the show.

• MMA North America chief talks to Millennial Media’s McKelvey about Mobile World Congress

  February 25, 2011

  Millennial Media's Mack McKelvey sits down with the Mobile Marketing Association's Michael Becker to talk shop about last week's Mobile World Congress.

• IAB debuts Mobile Marketing Center of Excellence

  December 10, 2010

  In a move that highlights the growing importance of mobile advertising in the marketing-media ecosystem, the Interactive Advertising Bureau has launched the Mobile Marketing Center of Excellence.

• Mobile Marketing Association announces Mobile Marketing Award winners

  November 18, 2010

  LOS ANGELES - The Mobile Marketing Association announced the winners of its Sixth Annual Global Mobile Marketing Awards during the Annual Dinner and Awards Ceremony Nov. 17 at the Mobile Marketing Forum.

• What to expect from the MMA's Mobile Marketing Forum in Los Angeles

  November 12, 2010

  Proving that mobile is poised to become the first screen is undoubtedly the goal of the Mobile Marketing Association’s Mobile Marketing Forum in Los Angeles' Beverly Hilton Hotel Nov. 16-17.

• IAB, MMA collaborate on industry standards for measuring mobile Web ad delivery

  November 10, 2010

  To standardize key metrics for the mobile interactive industry, the Interactive Advertising Bureau and the Mobile Marketing Association have released “Mobile Web Advertising Measurement Guidelines.”

• MMA 2011 board of directors to accelerate growth of mobile marketing

  October 27, 2010

  The Mobile Marketing Association has named its 2011 North American board of directors to provide leadership and guidance for the association, support its members and sustain growth of mobile marketing.

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