What's a month without a mobile event? But next month's Mobile Marketing Forum June 10-11 should bring to New York the mobile marketing industry's great and good.

Delegates will congregate at the Marriott Marquis hotel in New York's Times Square to discuss key mobile marketing trends, regulatory issues, brand campaigns and new advances made at this conference organized by the Mobile Marketing Association.

"The forum, it's a great way to communicate with and educate brands and agencies," said Steen Andersson, vice president of marketing at mobile services firm 5^th Finger, San Francisco.

"The forum will be filled with up-to-date information on what companies are doing in mobile," he said. "Attendees will get insight into what is going on in the mobile industry in terms of legislation and any challenges. It's a great way to get up-to-speed on these issues."

The agenda includes content, case studies and panel discussions involving companies such as Vibes Media, Mozes, Carat, adMob, Neighborhood America, Isobar, AKQA Mobile, Buongiorno, Fandango, Sears Holding, ThirdScreen Media, Mindshare, Brand in Hand, Virgin Mobile USA, AOL, Crisp Wireless, Conde Nast's Portfolio, Atmosphere BBDO, A&E Television Networks, World Wrestling Entertainment, CBS, Millennial Media, R/GA and Handango.

Delegates can also expect to hear speakers from Coca-Cola, Netbiscuits, The Weather Channel Interactive, Univision, Movius, Sprint, AT&T, Sprint, Turkcell, Crossmedia Avenue, Yahoo, JumpTap, Kinetic, Tribal DDB Worldwide, Ansible, Handzo, buzzd, MocoSpace, Pelago, Nokia, MEC Global, Verizon Wireless, Marvellous, 4Info, Draftfcb, HipCricket, Ericsson, mBlox, ChangingWorlds, Greystripe, Smaato, Yankee Group, MLB Advanced Media, Zumobi, Manatt, Mobile Giving Foundation, Navteq, Quattro, Kinetic, Useful Networks, Mobile Dreams Factory, Impact Mobile, DoubleClick, T-Mobile, 3cinteractive, Starcom USA, Publicis, The Hyperfactory and GroupM.

In addition, the audience will get to hear case studies on adidas, Smirnoff and BudLight's March Madness.

Companies such as 1-800-FREE-411, 3Cinteractive, Airwide Solutions, Crisp Wireless and SnapTell are sponsors.

Advertising and agency executives, brand managers, marketing professionals, media buyers and planners, publishers, technology leaders and enablers, wireless carriers and service providers, content provider and aggregators are expected to attend this mobile marketing event that last year attracted an estimated 660 delegates.

"This year we hope to be more focused on mobile marketing in conjunction with on- and offline marketing that breaks the ice with increasingly skeptical consumers and drives real-world action," said Mark Emery, senior director of agency relations for mobile marketing firm Air2Web, Atlanta.

The event will feature industry heavyweights such as MMA president Laura Marriott; Tom Daly, group manager at Coca-Cola and MMA chairman; Sophia Stuart, director of mobile at Hearst Magazines Digital Media; Dan Rosen, founder of AKQA Mobile; Pamela Jordan, manager of interactive marketing for Anheuser-Busch; and Louis Gump, vice president of mobile for The Weather Channel.

"I am looking forward to seeing the progress that everyone in the space has made in the last year," said Tony Nethercutt, vice president of sales at mobile ad network AdMob, San Mateo, CA. "I am also excited to be able to talk about AdMob's success as well.

"Events like the MMF are important because the great minds of our maturing industry get together to compare our great strides and our challenges over the last year," he said.