Mobile Marketing Association names new worldwide boards of directors

By Staff reports

June 10, 2008

The MMA is a global nonprofit trade association established to lead the growth of mobile marketing

The Mobile Marketing Association has announced its new boards of directors for North America, Latin America, Asia-Pacific and Europe Middle East and Africa.

Here are the new directors:

North America
• Chairman: Tom Daly, Group Manager, Strategy & Planning, Coca-Cola Co.
• Vice-Chairman: Gene Keenan, Vice President of Mobile Services, Isobar
• Treasurer: Michael Bayle, Senior Director, Global Mobile Monetization, Yahoo
• Secretary: Maria Mandel, Executive Director of Digital Innovation, OgilvyInteractive
• Director at Large: Michael Becker, Executive Vice President, Business Development, iLoop Mobile Inc.

Asia-Pacific
• Chairman: Jimmy Poon, Managing Director, Púca China
• Vice-Chairman: Matthias Kunze, Director, Mobile Monetization, Yahoo
• Treasurer & Secretary: John Maguire, Chief Commercial Officer and General Manager, Asia-Pacific, CRE8
• Director at Large: Rohit Dadwal, Director Mobile, Platform and One Care, Microsoft Operations Pte. Ltd.

Europe Middle East and Africa
• Chairman: Russell Buckley, Managing Director, Europe, Ad-Mob Inc.
• Vice-Chairman: Daniel Rosen, Managing Director, AKQA Mobile
• Treasurer: Xavier Perret, Vice President, Digital Advertising Solutions, Orange Group
• Director at Large: Christian Hernandez Gallardo, Strategic Partnerships, Google
• Secretary: Mark Wächter, MMA Germany (BVDW Section Mobile)

Latin America
• Chairman, Federico Pisani Massamormile, CEO, HANZO (Rio de Janeiro, Brazil)
• Vice-Chairman, Omarson Costa, Senior Business Development Manager - Latin America, Microsoft Corp. (São Paulo, Brazil)
• Treasurer, Eduardo Jacob, CEO, MobX- Mobile Marketing (São Paulo, Brazil)
• Director at Large: Ibrahim (Aby) Mcmillan, CEO Abril Digital, Editora Abril SA (São Paulo, Brazil)
• Secretary: To be announced

Richard Saggers is global chairman emeritus. Laura Marriott, outgoing president of the Mobile Marketing Association, is also on the global board of directors.

AdMob's Russell Buckley chairs the MMA's global board of directors. Coca-Cola's Mr. Daly is vice-chairman.