NEW YORK ?  The Mobile Marketing Association  announced the winners of the 2012 Smarties winners on Oct. 3 at the SM2 conference.

Nearly 500 submissions were received across 19 categories and 36 countries. Here are the winners:

Brand Awareness
Gold: The Coca-Cola Company and Movement London for ?Move to the Beat? UK/EMEA

Silver: WWF and Mobiento for ?The Black Out Banner? Norway/EMEA

Bronze: Dove Hair (Unilever Singapore Pte Ltd) and Mindshare Singapore for ?Dove Hairfall Rescue Mobile Campaign" Singapore/APAC

Regional Winners:
NA: Westin Hotels & Resorts and The Weather Channel for ?Wipe Away Your Weather? USA/NA

Lead Generation / Direct Response / Conversion
Gold: OMO and BRANDTONE for ?OMO Mobile Loyalty Program? South Africa/EMEA

Silver: Little Brownie Baker and EachScape for ?EachScape?Cookie Locator? USA/NA

Regional Winners:
NA: Little Brownie Baker and EachScape for ?EachScape?Cookie Locator? USA/NA

Product / Services Launch
Silver: Samsung and Affle for ?A Tiled World? India/APAC

Silver: Microsoft Corporation and iconmobile for ?Windows Phone Demo Takeover? USA/NA

Bronze: Land Rover and Wunderman for ?Evoque iAd? USA/NA

Regional Winners:
NA: Microsoft Corporation and iconmobile for ?Windows Phone Demo Takeover? USA/NA

Promotion
Gold: Goodby, Silverstein, and Partners/Chevy and Detroit Labs for ?Chevy Game Time app? USA/NA

Silver: Cornetto / Unilever and Rabarba for ?Cornetto ?My Loveee? Summer 2012 Campaign? Turkey/EMEA

Silver: Coca Cola and Ogilvy Brasil for ?Happiness Refill? Brazil/LATAM

Regional Winners:
NA: Goodby, Silverstein, and Partners/Chevy and Detroit Labs for ?Chevy Game Time app? USA/NA

Relationship Building / CRM
Gold: O2 and Cherry London for ?O2 Priority Moments? UK/EMEA

Silver: OMO and BRANDTONE for ?OMO Mobile Loyalty Program? South Africa/EMEA

Bronze: Coca Cola and Ogilvy Brasil for ?Happiness Refill? Brazil/LATAM

Regional Winners:
NA: Safeway and 5th Finger for ?Safeway Chef Assistant? USA/NA

Social Impact / Not For Profit
Gold: Greenpeace and Must Mobile for ?Greenpeace Arctic Defender? Argentina/LATAM

Silver: Prezence Digital / Nelson Mandela Foundation and Prezence Digital for ?Mandela Story? South Africa/EMEA

Bronze: WWF and Mobiento for ?The Black Out Banner? Norway/EMEA

Regional Winners:
NA: VH1 and Foursquare for ?Save The Music Foursquare Campaign? USA/NA

Cross Media Integration
Gold: Nike+ and R/GA for ?Nike+ FuelBand? USA/NA

Silver: The Coca-Cola Company and Movement London for ?Move to the Beat? UK/EMEA

Bronze: Bravo Digital Media for ?Top Chef Season 9 - Last Chance Kitchen? USA/NA

Regional Winners:
NA: Nike+ and R/GA for ?Nike+ FuelBand? USA/NA

Cross Mobile Integration
Silver: Hennessy and one50one for ?one50one Hennessy Kaws Mobile Campaign? USA/NA

Regional Winners:
NA: Hennessy and one50one for ?one50one Hennessy Kaws Mobile Campaign? USA/NA

Tablet Campaign
Gold: Land Rover and Wunderman for ?Evoque iAd? USA/NA

Bronze: Infiniti Canada and Olive Media for ?Infiniti JX Tablet Campaign? Canada/NA

Regional Winners:
NA: Land Rover and Wunderman for ?Evoque iAd? USA/NA

Mobile Website
Gold: Daimler AG/Mercedes-Benz and Jung von Matt AG for ?Mercedes-Benz, The Friendly Brand Takeover" Germany/EMEA

Silver: Kia Motors and Ansible Mobile for ?Kia Motors Mobile & Tablet Sites? USA/NA

Bronze: Ford Motor Company and Velti for ?Ford Mobile Optimized website? USA/NA

Regional Winners:
NA: Kia Motors and Ansible Mobile for ?Kia Motors Mobile & Tablet Sites? USA/NA

In-App Advertising - Gaming or Other
Silver: Intel and Ansible and OMD for ?Intel The Escape iAd? USA/NA

Bronze: Land Rover and Wunderman for ?Evoque iAd? USA/NA

Bronze: Dunkin' Donuts and Hill Holliday for ?Dunkin' Donuts Iced Coffee Creator? USA/NA

Regional Winners:
NA: Intel and Ansible and OMD for ?Intel The Escape iAd? USA/NA

Use of Mobile Social Media
Gold: BOS Ice Tea and COW Africa for ?Bev ? Twitter activated vending machine? South Africa/EMEA

Bronze: Molson Coors and Olson for ?Coors Light Iced T? USA/NA

Regional Winners:
NA: Molson Coors and Olson for ?Coors Light Iced T? USA/NA

Messaging
Gold: OMO and BRANDTONE for ?OMO Mobile Loyalty Program? South Africa/EMEA

Silver: International Union of Painters and Allied Trades and Revolution Messaging for ?International Union of Painters and Allied Trades Mobile Job Alerts? USA/NA

Bronze: DoSomething.org and Mobile Commons for ?The Pregnancy Text? USA/NA

Regional Winners:
NA: International Union of Painters and Allied Trades and Revolution Messaging for ?International Union of Painters and Allied Trades Mobile Job Alerts? USA/NA

Video / Rich Media
Gold: Land Rover and Wunderman for ?Evoque Launch? USA/NA

Silver: Intel and OMD and Ansible for ?Intel iAd? USA/NA

Silver: WWF and Mobiento for ?The Black Out Banner? Norway/EMEA

Bronze: HP and PHD for ?HP iAd Enabling Tech Video/RM? USA/NA

Regional Winners:
NA: Land Rover and Wunderman for ?Evoque Launch? USA/NA

Location Based
Gold: Showtime and OMD for ?Showtime Franchise Fan Cave Catch? USA/NA

Silver: Victory Motorcycles and The Integer Group for ?Victory Motorcycles: Ride One You'll Own One? USA/NA

Bronze: Royal Challengers Bangalore and TELiBrahma Convergent Communications for ?Fan following is writing on the wall? India/APAC

Regional Winners:
NA: Showtime and OMD for ?Showtime Franchise Fan Cave Catch? USA/NA

mCommerce
Gold: Google and R/GA for ?Google Wallet? USA/NA

Silver: Glamour and SpyderLynk for ?Glamour Magazine Mobile Commerce Issue Powered by SpyderLynk? USA/NA

Bronze: T.G.I. Friday's and The Richards Group/Click Here, Inc. for ?T.G.I. Friday?s ? Mobile App? USA/NA

Regional Winners:
NA: Google and R/GA for ?Google Wallet? USA/NA

Innovation
Gold: Nike+ and R/GA for ?Nike+ FuelBand? USA/NA

Silver: Goodby, Silverstein, and Partners/Chevy and Detroit Labs for ?Chevy Game Time app? USA/NA

Regional Winners:
NA: Nike+ and R/GA for ?Nike+ FuelBand? USA/NA

Mobile App
Gold: Johnson & Johnson / Band-Aid and JWT New York for ?Band-Aid Magic Vision? USA/NA

Silver: Nike+ and R/GA for ?Nike+ FuelBand? USA/NA

Bronze: Condé Nast and Mobile Dreams Factory for ?Glamour Book? Spain/EMEA

Regional Winners:
NA: Johnson & Johnson / Band-Aid and JWT New York for ?Band-Aid Magic Vision? USA/NA

Global Academic ? Best Research or insight
Orange: InMobi

Global Mobile Campaign
Orange: The Coca-Cola Company and Movement London for ?Move to the Beat?

Gold: Kia Motors and Innocean Worldwide for ?Kia Motors Euro 2012 Campaign?

Best in Show
Orange: The Coca-Cola Company and Movement London for ?Move to the Beat?

Industry Awards
Global Enabling Technology Company of the Year in Mobile Marketing: Urban Airship

Global Operator of the Year in Mobile Marketing: Turkcell

Global Publisher/Media Company of the Year in Mobile Marketing: Pandora

Global Agency of the Year in Mobile Marketing: Mindshare/Maxus

Global Marketer of the Year in Mobile Marketing: The Coca-Cola Company