Mobile Internet World: What's shaping this industry?

By Giselle Abramovich

October 3, 2008

Mobile Internet World organized by Yankee Group Research Inc

Well folks, it’s that time of the year again. Mobile Internet World 2008 is taking place Oct. 21-23 and it’s the place to be if you want to learn a thing or two from the best of the best.

Mobile Internet World showcases the mobile Internet technologies and business trends that are shaping this industry. The event’s attendees will be all the major leading companies and industry experts, such as application developers, service providers, device manufacturers, content providers and entrepreneurs.

The event will consist of industry keynotes, summits, workshops, and seminars that will addresswhat the mobile Internet is and the opportunities it present to marketers.

It will also address:

• What are the major market dynamics in the evolving mobile Internet ecosystem?
• How are players building sustainable business models and collaborate together?
• What impact will the mobile Internet have on enterprises and consumers?
• Mobile Web development strategies
• The growth of mobile transactions services
• Media and advertising opportunities for the mobile Internet
• Mobile content and entertainment
• What are the best investment opportunities?

The event will also be a great place to meet fellow industry executives and share thoughts, findings and drinks!

For many people the show will be a great way to make some new contacts.

Expect to meet carriers, network infrastructure vendors, device manufacturers, mobile content providers, advertisers and retailers.

Well know executives will be speaking on panels. Expect to hear from Jim Eadie pice president of digital distribution at MTV Networks, Kent Johnson director of business operations at Third Screen Media and The industry’s very own Laura Marriott president of the Mobile Marketing Association.

Mobie Internet World is known for its Mobile Applications and Developers Summit.

This event is for enterprises seeking a strategic, affordable roadmap to develop next-generation wireless applications.

Interested attendees can spend the morning learning various mobile Web development and deployment strategies, as well as the plethora of open source mobile devices and platforms that can deliver services and applications quickly and cost effectively.

Mobil Internet World will also dedicate three sessions to its Mobile Transactions Workshop. This is an in-depth overview of mobile payments and banking, mass transit services, as well as emerging applications.

The sessions will also cover the growing importance of security and privacy when data is exchanged over mobile wireless networks.

The Android Developers Workshop is something new for this year.

Attendees can join Google’s own Justin Mattson, to understand Google’s strategy for its Android platform and how to build Android applications.

The workshop opens with an introduction to the platform and includes two increasingly technical sessions on Android Development. The day closes with a fireside chat with the Android team.