Mobile Marketing Association honors 2014 Smarties winners
NEW YORK ? The Mobile Marketing Association honored the winners of the 2014 Smarties awards at the SM2 Innovation Summit?s Global Smarties Gala at Highline Stages on Oct. 1.
The Smarties winners represent the year?s most innovative, trailblazing mobile marketing efforts in the agency, marketer, media and technology sectors.
Here are 2014?s winners:
Industry Awards
Marketer of the Year: Unilever
Marketer to Watch: Ford Motor Company
Media Company of the Year: Facebook
Agency of the Year: Razorfish
Best In Show
Hindustan Unilever and PHD India for ?Kan Khajura Tesan? India
Brand Awareness
Gold: Hindustan Unilever and PHD India for ?Kan Khajura Tesan? India
Silver: Mercedes-Benz USA and Razorfish for ?Take the Wheel? USA
Bronze: KIA and MNET for KIA "Game On" Australia
Lead Generation / Direct Response / Conversion
Gold: Mercedes-Benz USA and Razorfish for ?Take the Wheel? USA
Gold: WWF DENMARK & WWF TURKEY and 41? 29! for ?#LastSelfie? Turkey
Product / Services Launch
Gold: Mercedes-Benz USA and Razorfish for ?Take the Wheel? USA
Silver: Qol Devices, Inc. and R/GA for ?Alvio? USA
Promotion
Gold: Virgin Mobile Australia and Starcom Australia in partnerships with OGB & Havas Worldwide for ?Virgin Mobile Game of Phones? Australia
Silver: Old Navy and A2G for ?Tweet For Your Feet? USA
Silver: Unilever / Elidor (Sunsilk) and Manajans / JWT for ?Catch Pink If You Can? Turkey
Relationship Building/CRM
Silver: DeVry Brasil and PorQueNão? for ?DeVry Study Monitor? Brazil
Bronze: Coca-Cola (Japan) Company, Limited and DENTSU INC. for ?My Favorite Cafe - GEORGIA Vending Machine App? Japan
Social Impact/Not For Profit
Gold: WWF DENMARK & WWF TURKEY and 41? 29! for ?#LastSelfie? Turkey
Bronze: NAMI NYC Metro and JWT New York for ?I Will Listen? USA
Wearables Impact on Marketing
Gold: Rip Curl and VML Australia for ?Rip Curl Search GPS? Australia
Silver: Walgreens for ?Balance Rewards? USA
Bronze: Nike and R/GA New York for ?Win the Hour? USA
Cross Media Integration
Gold: Dunkin' Donuts and Hill Holliday for ?#DunkinReplay? USA
Silver: Toyota Corolla and Saatchi & Saatchi LA for ?Corolla Style? USA
Silver: Unilever / Dove and Mindshare for ?Helping Girls Love their Hair Deep Down to the ?Cell-Fie?? Vietnam
Cross Mobile Integration
Silver: Beats Music and R/GA London for ?Beats Music? USA
Bronze: Tastic and Yonder Media in partnership with MediaShop and Tag Promotions for ?Tastic Red Pot Campaign? South Africa
Cross Screen Advertising
Gold: Sony Electronics and UM and Amazon Media Group for ?Sony 4K Ultra HD TV Launch? USA
Silver: Samsung Electronics and Starcom MediaVest Group for ?1st Cross Screen, Real-time Audience Experience App in Turkey powered by Samsung Galaxy S5? Turkey
Bronze: Unilever China Walls Cornetto (icecream) and PHD China for ?Cornetto - Express love in 8 seconds? China
In-App or Gaming Advertising
Silver: BENGAY® and Ansible for ?BENGAY - Championing Movement, In The Moment? USA
Silver: Google Maps App and Essence for ?Google Maps App QuizUp? Campaign England
Bronze: State Farm and Rovio/Angry Birds for ?State Farm & Rovio--Native/Mobile? USA
Messaging
Silver: DoSomething.org and Mobile Commons for ?Mobile Commons & DoSomething.org Text with The President? Campaign USA
Mobile App
Gold: Nike and R/GA New York for ?The Nike SB App? USA
Silver: Beats Music and R/GA London for ?Beats Music? USA
Bronze: Sports Revolution and Sports Revolution for ?CelticLIVE App? England
Mobile Search
Gold: Red Roof Inn and 360i for ?Red Roof Inn Flight Cancellation Coup? USA
Silver: TD Ameritrade and Adobe for ?Leveraging Mobile to Drive Acquisitions? USA
Mobile Website
Gold: Nike and Razorfish Hong Kong for ?Nike Locker Room? Hong Kong
Bronze: Lincoln and Team Detroit for ?Lincoln.com Mobile Site Redesign? USA
Native Advertising
Gold: Google Maps App and Essence for ?Google Maps App QuizUp? Campaign England
Bronze: Jeep Cherokee and The Weather Company for ?Jeep Native Takeover on The Weather Channel App for iPhone? USA
Bronze: Lexus and Electronic Arts for ?Lexus & Real Racing 3's Virtual Test Drive? USA
Tablet Campaign
Gold: Qol Devices, Inc. and R/GA for ?Alvio? USA
Silver: Amoedo and Artplan for ?Pipe Burst? Brazil
Bronze: Lincoln and Team Detroit for ?2013 MKZ/29HD Tablet Magazine Integration? USA
Use of Mobile Social Media
Silver: Old Navy and A2G for ?Tweet For Your Feet? USA
Location Based
Gold: Virgin Mobile Australia and Starcom Australia in partnerships with OGB & Havas Worldwide fpr ?Virgin Mobile Australia? Australia
Silver: NEUTROGENA and Ansible for ?Sun Activated Advertising? USA
Video/Rich Media
Gold: Nike and R/GA New York for ?The Nike SB App? USA
Bronze: Toyota Corolla and Saatchi & Saatchi LA for ?Corolla Style? USA
Innovation
Gold: Qol Devices, Inc. and R/GA for ?Alvio? USA
Silver: Hindustan Unilever and PHD India for ?Kan Khajura Tesan? India
Bronze: P&G / Oral-B and Iconmobile Group for ?Oral-B Bluetooth-Connected Electric Toothbrush and Application? USA