CORONADO, CA -- A packed room of mobile marketers was at hand to salute the winners of the Mobile Marketing Association's Fourth Annual Global Mobile Marketing Awards last night in this resort outside San Diego.

Awards were presented across all geographic regions -- Asia-Pacific (APAC), Europe Middle East and Africa (EMEA), Latin America (LATAM), North America (NA) and global. This was a first for the MMA, which received submissions from marketers worldwide in 12 categories.

The 2008 MMA award winners were feted at the tail end of the Mobile Marketing Forum held yesterday at the Loews Coronado resort in Coronado, CA. The list of winners:

Best Use of Mobile Marketing, Branding
APAC
â?¢ OgilvyOne Worldwide Hong Kong, Guinness Passport to Greatness
EMEA
â?¢ BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools
LATAM
â?¢ Unilever, F.biz, Nokia Interactive Advertising, Unilever Seda Teens Shampoo Mobile Marketing Campaign
NA
â?¢ Golden Gekko S.L., Absolut Drinks in Your Mobile
Global
â?¢ BBH (Bartle Bogle Hegarty), Lynx Get In There mobile tools

Best Use of Mobile Marketing, Cross-Media Integration
APAC
â?¢ The Hyperfactory & Saatchi & Saatchi, United Nations "Voices" Campaign
EMEA
â?¢ Mobile Dreams Factory, TIENES UN PLAN
LATAM
� Mobext Brazil, Media Contacts Brazil and Citroën, Delivering Geo-Target Information
NA
â?¢ HipCricket, TXT4Dummies
Global
â?¢ The Hyperfactory & Saatchi & Saatchi, United Nations "Voices" Campaign

Best Use of Mobile Marketing, Direct Response
APAC
â?¢ The Hyperfactory & Saatchi & Saatchi, United Nations "Voices" Campaign
EMEA
â?¢ Mobile Dreams Factory, Voice Push
NA
â?¢ Walmart, Kraft Foods, AT&T Signature Sales, and Single Touch Systems, # MEALS
Global
â?¢ The Hyperfactory & Saatchi & Saatchi, United Nations "Voices" Campaign

Best Use of Mobile Marketing, Product/Services Launch
APAC
â?¢ The Hyperfactory, Nike T90 Kick Off Launch in 3D Augmented Reality on Mobile
EMEA
â?¢ Mobile Dreams Factory, INFORMATION IN YOUR PHONE
LATAM
â?¢ F.biz, Seda Teens
NA
â?¢ INCENTIVATED, Jaguar Cars NA, Jaguar XF Launch Campaign
Global
â?¢ Mobile Dreams Factory, INFORMATION IN YOUR PHONE

Best Use of Mobile Marketing, Promotion
APAC
â?¢ AURA Interactive, Paramount Pictures BlueZone® campaign
EMEA
â?¢ Electric Agency, COCA-COLA EUROCUP 2008 - 'WHAT HAPPENED TO THE BALL?'
LATAM
â?¢ HANZO SA, HANZO Online Mobile Marketing Campaigning
NA
â?¢ The Weather Channel Mobile, Mobile Month
Global
â?¢ AURA Interactive, Paramount Pictures BlueZone® campaign

Best Use of Mobile Marketing, Relationship-Building
APAC
â?¢ Mindshare India, Pepsi - Youngistaan - A New Cult for Youth!
EMEA
â?¢ R/GA, Nokia Urbanista Diaries
NA
â?¢ CellTrust, Harlem Success Academy Connects with Parents
Global
â?¢ CellTrust, Harlem Success Academy Connects with Parents

Innovation
EMEA
â?¢ AKQA, Nike PHOTOiD
NA
â?¢ Cellfire Inc., Cellfire Mobile Grocery Coupons
Global
â?¢ AKQA, Nike PHOTOiD

Innovation for Creativity in Media - Global
â?¢ Mobile Dreams Factory, INFORMATION IN YOUR PHONE

Innovation for Creativity in Technology
EMEA
â?¢ Mobile Dreams Factory, IDRINKS
NA
â?¢ R/GA, Nike Basketball Ballers Network

Also, the MMA named winners of the Overall Excellence Awards

â?¢ Mobile Marketing Academic of the Year -- Dr. Shintaro Okazaki, Associate Professor, Autonomous University of Madrid
â?¢ Outstanding Individual Achievement in Mobile Marketing -- Laura Marriott, President, Mobile Marketing Association
â?¢ Mobile Marketing Association Award for Overall Excellence -- adidas