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What did MMF attendees think of the show?

NEW YORK -- There was a buzz of enthusiasm in the Grand Hyatt Hotel June 2-3, where the Mobile Marketing Association held its Mobile Marketing Forum, an event filled with all the big players that comprise the mobile marketing ecosystem.

The conference introduced mobile marketing concepts, consumer engagement tactics and important players in the landscape of mobile. The forum gathered an impressive lineup of industry experts, panelists and attendees to inform the audience on consumer participation incentive tactics and related mobile marketing practices.

The Mobile Marketing Forum in New York had brands and industry leaders discuss the latest developments and case studies, as well as maximize revenues to leverage the mobile channel. Here's what select experts and attendees had to say about this year's show:

Krista Neher, CEO at Bootcamp Mobile based in Cincinatti, OH:
"Through the presentations and panels we can see mobile shifting. Marketers can see solid, quantifiable results from mobile campaigns. Attendance is down from last year, given the economy but there is certainly energy in the room. There is no question that the show is successful. I think having specific tracks that go deep into aspects of mobile would be my only recommendation."

Jodie Solomon, director of sales, Mobile Marketer, New York:
"This year's show was extremely impressive in terms of the thought leadership that attended. The sessions were very informative and confirmed the notion that this year is truly the year of mobile. I think the economy places marketing in the hands of consumers and mobile marketing companies need to adapt to the needs of the new consumer and how he or she behaves. From a sales perspective, the show was great for networking and making contacts with the big players within the mobile marketing ecosystem."

Mike Wehrs, president/CEO, Mobile Marketing Association, New York:
"I feel that the content this year was very informative and relevant. I've received comments from different people that there is basically zero travel budgets in this economy. With that backdrop, we are very pleased with the turn out as well as the total participation from our attendees. Next year, we'd really like more brand participation to provide case studies and add multimedia in visual detail."

Stephanie Bauer Marshall, mobile advertising, Verizon, Laurel, MD:
"There were a lot of brands this year and the Mobile Marketing Forum is always a good show with incredibly powerful content. We have a responsibility to understand our market and our channel and this really opens up a world of information about that. I felt that there was a pretty good turnout in light of the economy. I would say it's important for the MMA to get brand agency participation because that is our goal here: to educate them."

Tom Parish, vice president of business development, Useful Networks, Denver, CO:
"Even though attendance was down from last year, I felt there was great representation of content. I just wish that there was better outreach and marketing to New York branding and media."

James William, membership coordinator, Mobile Marketing Association, New York:
"I'm a newcomer to the MMF but so far it's an extraordinary sighting these panels and discussions. They are informative and I particularly enjoyed the privacy panel. I feel the turnout was significant and not only that, but it's a very top notch crowd. I loved the live stream and online questions but I wish they'd add some more stuff in regards to advertising and content."