LOS ANGELES - The Mobile Marketing Association announced the winners of its Fifth Annual Global Mobile Marketing Awards at the Mobile Marketing Forum.

The winners were announced during the Annual Dinner and Awards Ceremony on Nov. 17. As the MMA?s highest honors, these awards recognize companies and their campaigns for spearheading the adoption of the mobile channel for marketing purposes.

Each year, the MMA?s awards ceremony serves as the conclusion of the Mobile Marketing Forum.

The MMA received hundreds of submissions in 12 categories from companies worldwide.

Winners are selected by the MMA Awards Selection Committee comprised of global industry leaders from wireless carriers, technology and content providers, agencies and industry publications.

The 2009 MMA award winners, by category and region, are:

Mobile Display Campaign - North America
 ? Pizza Hut iPhone App, Pizza Hut Inc.

Mobile Display Campaign - Central & Latin America
 ? Trident Fresh, F.biz

Mobile Display Campaign - Europe, Africa and Middle East
 ? LMfootball.mobi, Livemobile (Pty) Ltd.
 ? Soccer stars in your pocket, Mobiento

Mobile Display Campaign - Asia Pacific
 ? Puma F Wan, Phonevalley

Mobile Display Campaign - Global
 ? The Virtual Zippo Lighter App, Moderati Inc.

Mobile Messaging Campaign - North America
 ? Creating a Safety Movement by Encouraging Conversation: Just Look for UL, MS&L

Mobile Messaging Campaign - Central & Latin America
 ? Carefree Mobile Campaign, pontomobi interactive

Mobile Messaging Campaign - Europe, Africa and Middle East
 ? Kraft Foods Turkey / Patos, Mobilera

Mobile Messaging Campaign - Asia Pacific
 ? Because We Can, The Hyperfactory

Mobile Messaging Campaign - Global
 ? Obama SMS Speech Excerpts Sent to Cairo and Ghana Regions, Clickatell

Emerging Technology Campaign - North America
 ? Pizza Hut iPhone App, Pizza Hut Inc.

Emerging Technology Campaign - Central & Latin America
 ? Jeito Chiclets; Jeito Lhama, F.biz

Emerging Technology Campaign - Europe, Africa and Middle East
 ? Fanta More Play, The Hyperfactory

Emerging Technology Campaign - Asia Pacific
 ? Cadbury Be The Gorilla, The Hyperfactory

Multi-Mobile Channel Campaign - North America
 ? Rogers/Live Nation - Wireless Box Office, MyThum Interactive

Multi-Mobile Channel Campaign - Central & Latin America
 ? ClubMovistar ? Mobile Loyalty Program, Movistar Chile, AndinaTech

Multi-Mobile Channel Campaign - Europe, Africa and Middle East
 ? Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI

Multi-Mobile Channel Campaign - Asia Pacific
 ? Sony Quantum Code, AURA Interactive

Multi-Mobile Channel Campaign - Global
 ? Coca-Cola Global Mobile Festive 2008, The Coca-Cola Co.

Social Impact - North America
 ? Real Housewives of New York City: Ultimate Virtual Viewing Party, Bravo Digital Media

Social Impact - Europe, Africa and Middle East
 ? The Fastest on Facebook, Mobile Dreams Factory

Social Impact - Asia Pacific
 ? Sony Quantum Code, AURA Interactive

Cross-Media Integration Campaign - North America
 ? UPS jobs - Problem Solved, UPS & TMP Worldwide

Cross-Media Integration Campaign - Central & Latin America
 ? TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext

Cross-Media Integration Campaign - Europe, Africa and Middle East
 ? Who Killed Summer 09 (Vodafone Group), OMD Mobile

Cross-Media Integration Campaign - Asia Pacific
 ? Go For It, Tribal DDB India

Cross-Media Integration Campaign - Global
 ? Ad Council That?s Not Cool, R/GA

Best Mobile Campaign Overall: (three-way tie)
 ? TIM Father's Day: Gift Express, TIM, McCann Erickson & Mobext
 ? UPS jobs-Problem Solved Mobile Media Campaign Delivers Hires, UPS & TMP Worldwide Advertising
 ? Who Killed Summer 09 (Vodafone Group), OMD Mobile

The award winners for the 2009 MMA Industry Awards are:

Mobile Innovation: Creativity
 ? Pepsi Makes Your Day, RABARBA ILETISIM HIZMETLERI

Mobile Innovation: Reach
 ? ScoreCenter, ESPN

Social Impact
 ? Text ALIVE Mobile Donations, Mobile Accord Inc.

Award for Overall Excellence
 ? Fanta Stealth Sound System, Ogilvy Advertising

The award winners for the 2009 MMA Academic awards are:

Academic of the Year - Individual
 ? Margherita Pagani, Bocconi University

Academic of the Year - Institution
 ? Ball State University, Ball State University