The GSMA announced the winners of the 15th annual Global Mobile Awards at the 2010 Mobile World Congress in Barcelona, Spain.

This year the new two-part format comprised an afternoon awards presentation hosted by writer, actor and self-confessed technophile Stephen Fry, followed by an evening celebration party where winners were entertained with a showcase set from one of the world?s most famous and successful bands, Duran Duran.

Five hundred entries from across the global mobile ecosystem were submitted this year.

The awards presentation included the winners of 19 categories, covering Mobile Marketing and Advertising, Best Mobile Contribution to Social and Economic Development, the Green Mobile Awards, Mobile Personality of the Year, Mobile Innovation and Mobile Entertainment.

At the evening event, two highlight awards were presented, the Best Mobile Handset and the Chairman?s Award for outstanding contribution to the growth and success of the mobile industry.

The 2010 Global Mobile Award winners are:
 
Best Mobile Game
Winner: Iricom ? The Last City ? Fight For Your Life
 
Best Mobile Music Service
Winner: Odyssey Music Group ? Deezer
 
Best Mobile Advertising or Marketing
Winner: Clanmo GmbH and OgilvyOne ? The IKEA PS Mobile Interior Planning Tool
 
Best Mobile TV Service
Winner: CBS Mobile ? TV.COM
 
Best Mobile Location Based Advertising Campaign
Winner: R/GA ? Nokia viNe
 
Best Mobile Enterprise Product or Service
Winner: Research In Motion ? BlackBerry Enterprise Server v5.0
 
Best Mobile Internet Service
Winner: adaffix Gmbh ? Yellix
 
Best Mobile Money Service
Winner: Safaricom ? M-PESA (bulk payment & utility bill) extension to service
 
Best Use of Mobile for Social and Economic Development
Winner: Grameen Foundation, MTN Uganda, and Google ? The Grameen Foundation Application Laboratory (AppLab)
 
Best Mobile Money for the Unbanked Service
Winner: Zain Bahrain B.S.C ? ZAP
 
The Green Mobile Award for Best Green Programme, Product or Initiative
Winner: VNL ? VNL?s solar-powered GSM base station
 
Green Network Award
Winner: Mocambique Celular S.A.R.L (mcel) ? Eco Naturalmente (Naturally Thinking Green)
 
Best Network Technology Advance
Winner: SkyCross Inc. ? SkyCross iMAT (isolated mode antenna technology) Antennas
 
Best Service Delivery Platform
Winner: Huawei Technologies Co. Ltd. ? Huawei SDP solution
 
Best Billing & Customer Care Solution
Winner: Mobile TeleSystems (MTS) ? You Individual Optimal Tariff Plan
 
Best Mobile Technology Breakthrough
Winner: Orange ? Mobile High Definition (HD) Voice
 
Best Mobile Handset or Device
Winner: HTC ? HTC Hero
 
Best Mobile Connected Device (non-handsets)
Winner: Novatel Wireless Inc. ? MiFi Intelligent Mobile Hotspot
 
Government Leadership Award
Winner: Kenya
 
GSMA Chairman's Award
Winner: Carl-Henric Svanberg, former CEO of Ericsson and currently chairman of BP
 
Mobile Industry Personality of the Year as Voted for by the Media
Winner: Steve Jobs, cofounder/CEO of Apple
 
Mobile Innovation Grand Prix
The global final of the GSMA?s Mobile Innovation Grand Prix competition, part of the Global Mobile Awards, took place yesterday at the Mobile World Congress.

The Mobile Innovation Grand Prix competition showcases promising entrepreneurs from small and medium-sized companies bringing innovative new products, services and applications to market.

Over the past year, four regional tournaments have taken place around the world and two finalists from each tournament competed today for the Mobile Innovation Grand Prix title.

The winner, announced by Stephen Fry at today?s awards presentation, is Ubidyne (U.S.) for Antenna Embedded Radio.

The Best Mobile Handset award is sponsored by Myriad, and the entertainment for the Congress Party & Awards Celebration party is sponsored by INQ Mobile.

The Platinum sponsor for the Mobile Innovation Grand Prix competition is the Generalitat de Catalunya. RIM and Qualcomm also sponsor the Mobile Innovation Grand Prix competition and feed winning innovators from their own in-house competitions into the regional tournaments.

Mobile World Live
The GSMA represents the interests of the worldwide mobile communications industry.

Spanning 219 countries, the GSMA unites nearly 800 of the world's wireless carriers, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations.

The organization is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.

The GSMA has launched Mobile World Live, a new online portal for the mobile communications industry, at http://www.mobileworldlive.com.