Associations
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Midwest's largest DM organization tackles mobile marketing
April 28, 2008
The Chicago Association of Direct Marketing will host its first mobile marketing panel tomorrow at the IMX08 conference for direct and interactive marketers.
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Mobile Marketing Association releases global mobile advertising guidelines
April 25, 2008
The Mobile Marketing Association has released its first set of global mobile advertising guidelines for ads within content on mobile devices.
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Mobile Monday Global launches Mobile Excellence Awards for entertainment biz
April 22, 2008
Mobile Monday Global, a community for mobile executives, has launched the Mobile Excellence Awards for the North American mobile entertainment industry.
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Wunderman, GroupM join the Mobile Marketing Association
April 17, 2008
Big guns from the agency world, such as WPP Group plc’s media buying shop GroupM and direct marketing agency Wunderman, have joined the Mobile Marketing Association.
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Mobile Marketing Association invites nominations for awards
April 16, 2008
The Mobile Marketing Association is inviting worldwide nominations for its Annual Global Awards program.
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Mobile Marketing Association supports Three Screen Trial
April 8, 2008
The Mobile Marketing Association is supporting ioglobal Inc.’s trial of integrated mobile marketing measurement practices.
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MMA chief laments absence of mobile marketers at CTIA
April 3, 2008
LAS VEGAS – What does the head of one mobile association feel about the mood at another wireless industry event? Ask Laura Mariott, president of the Mobile Marketing Association.
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A delegate’s opinion on the first day at CTIA
April 1, 2008
LAS VEGAS – Steen Andersson, cofounder of 5th Finger, is an industry veteran who's attended CTIA Wireless conferences in the past. How did the first day of this year’s event shape up for him?
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Open Mobile Video Coalition names new head
March 26, 2008
The Open Mobile Video Coalition has tapped Anne Schelle as its executive director to lead a major push into mobile digital television broadcasting in the United States.
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CTIA exec: 2008 is seminal year for mobile marketing
March 25, 2008
It's only a week before more than 40,000 wireless industry executives descend on Las Vegas for the CTIA show. Here's an indepth interview with Jeff Simmons, director of technology programs for the CTIA.
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MMA names new board for North America
March 13, 2008
The Mobile Marketing Association has named a new board of directors for North America, chaired by Coca-Cola Co.’s Tom Daly.
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MMA seeks feedback on global mobile advertising guidelines
March 10, 2008
The Mobile Marketing Association is accepting public comment on its global mobile advertising guidelines.
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Mobile Marketing Association wins new members
February 28, 2008
The Mobile Marketing Association has added 33 new members to its ranks, taking its total membership to nearly 600 companies in the mobile space nationwide and overseas.
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DMA invites entries for ’08 Echo Awards
January 31, 2008
The Direct Marketing Association is inviting entries for the 2008 International Echo Awards competition.
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Use mobile as remote control, says NATPE Mobile keynoter
January 29, 2008
NATPE Mobile in Las Vegas attracted a slate of influential mobile marketing and media executives whose common refrain was that the mobile medium showed potential for growth.
