Associations
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A delegate’s opinion on the first day at CTIA
April 1, 2008
LAS VEGAS – Steen Andersson, cofounder of 5th Finger, is an industry veteran who's attended CTIA Wireless conferences in the past. How did the first day of this year’s event shape up for him?
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Open Mobile Video Coalition names new head
March 26, 2008
The Open Mobile Video Coalition has tapped Anne Schelle as its executive director to lead a major push into mobile digital television broadcasting in the United States.
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CTIA exec: 2008 is seminal year for mobile marketing
March 25, 2008
It's only a week before more than 40,000 wireless industry executives descend on Las Vegas for the CTIA show. Here's an indepth interview with Jeff Simmons, director of technology programs for the CTIA.
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MMA names new board for North America
March 13, 2008
The Mobile Marketing Association has named a new board of directors for North America, chaired by Coca-Cola Co.’s Tom Daly.
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MMA seeks feedback on global mobile advertising guidelines
March 10, 2008
The Mobile Marketing Association is accepting public comment on its global mobile advertising guidelines.
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Mobile Marketing Association wins new members
February 28, 2008
The Mobile Marketing Association has added 33 new members to its ranks, taking its total membership to nearly 600 companies in the mobile space nationwide and overseas.
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DMA invites entries for ’08 Echo Awards
January 31, 2008
The Direct Marketing Association is inviting entries for the 2008 International Echo Awards competition.
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Use mobile as remote control, says NATPE Mobile keynoter
January 29, 2008
NATPE Mobile in Las Vegas attracted a slate of influential mobile marketing and media executives whose common refrain was that the mobile medium showed potential for growth.
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2008 is the year of image-based campaigns: MMA's Marriott
January 11, 2008
As marketers realize the potential of mobile, expect more marketing to take off on the handset. Mobile marketing’s growth trajectory is similar to Internet marketing’s in the late 1990s.
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DMA drops fee for mail opt-out service
January 9, 2008
The Direct Marketing Association plans to let consumers opt out of mailing lists by individual brands for free online through DMAChoice.
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NATPE Mobile++ to take the stage in Las Vegas
December 13, 2007
The growth of mobile entertainment and content is expected to be discussed at the next National Association of Television Program Executives (NATPE) show.
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SMS with caution, SmartBrief exec tells DMA policy meet
December 7, 2007
WASHINGTON – The overall tone of a panel yesterday on mobile marketing stressed care with the emerging medium over issues such as permission, legislation and multichannel integration.
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Trade association for mobile downloadable media engages
December 3, 2007
A changed advertising and media landscape requires new industry leadership. That’s where the mobile-focused Association of Downloadable Media steps in.
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Feedback from Mobile Internet World: Techie, but “did you get that?”
November 15, 2007
BOSTON – The first annual Mobile Internet World organized by Yankee Group Research Inc. attracted 1,000 delegates, including mobile technology specialists, advertisers and media.
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MMF show meets attendees’ expectations
November 15, 2007
LOS ANGELES – Approximately 350 mobile marketers showed up at the Mobile Marketing Association’s Mobile Marketing Forum held in the Westin Bonaventure Hotel.
