Bank of America uses mobile banners to drive app downloads
Bank of America is promoting its iPhone offering by running mobile banners within the Fox Sports iPhone application.
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Citi Mobile optimizes for smartphones
Citibank is expanding its mobile offerings to smartphones, including iPhones, Palm devices and most BlackBerry smartphones.
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Barclaycard engages consumers via iPhone game
Credit giant Barclaycard has released the Waterslide Extreme iPhone game, a free application designed to build on the interest sparked by an accompanying television ad campaign and a YouTube competition.
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MasterCard rolls out location-based Priceless Picks iPhone app
MasterCard has rolled out its Priceless Picks iPhone application, a location-based store-locator and deal-aggregator platform centered on user-generated content.
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MasterCard launches ATM Hunter iPhone app
MasterCard Worldwide has launched its location-based ATM Hunter application in the Apple App Store.
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