Ad Infuse to serve ads on Swisscom portal

By Giselle Abramovich

August 8, 2008

Steven Upstone, managing director of European business development at Ad Infuse

Ad Infuse will be powering the banner and SMS ads on Swiss mobile carrier Swisscom’s on-deck portal.

Swisscom will deploy Ad Infuse’s adInMotion platform to integrate fully with its Vodafone live portal. The deployment of adInMotion builds on the successful video advertising pilot that the two companies undertook in 2007 to encompass WAP and SMS advertising.

“Swisscom is launching WaP banners and SMS messaging,” said Steven Upstone, managing director of European business development at Ad Infuse, San Francisco. “This is a big step for us.”
 
Swisscom is the premier telecoms provider in Switzerland with 5 million mobile customers.

Ad Infuse’s service will serve all on-deck banner ads on the Swisscom Vodafone live portal.

It will enable Swisscom to roll out an ad-funded person-to-person SMS messaging service that will offer free text messaging to subscribers.
 
Through this new deployment, Swisscom will be able to launch multi-format, highly targeted on-deck advertising campaigns using the advanced management and administrative dashboards that are built into the adInMotion platform.

Campaigns will integrate with a wide variety of content and ensure that advertisers deliver a consistent and engaging message.
 
“With mobile becoming an increasingly significant medium for Internet access in Europe, operators’ portals offer an innovative and differentiated route for brands to reach consumers,” said Marius Dano, strategy and business development manager at Swisscom. 
 
AdInMotion’s matching engine and multi-format ad support integrates easily into the Vodafone live API to deliver personal and targeted mobile advertising, improving the user experience.

“Swisscom was impressed with our real-time targeting, anonymous personalization, our ability to target by language, handset and content type,” Mr. Upstone said. “Our system is flexible and can work with any formats.

“It is future proofed to monetize all mobile channels,” he said.