New Samsung phone fulfils marketer needs with larger screen

November 2, 2007

Samsung unveils a mobile phone with a larger screen

Mobile phone manufacturer Samsung has rolled out the SGH-a737exclusive to AT&T Wireless Inc. This follows a recent trend of slim designed phones intended for entertainment, multimedia and enhanced interactivity for users.

However, this handset has several implications for marketers as well. The handset’s sliding design allows for a large 176 x 220 pixel screen that not only makes browsing and reviewing photos more efficient, but also leaves room for ads. 

“One of the major challenges marketers are facing is the fact that mobile phone screens are not as big as other screens,” said Neil Strother, mobile analyst at JupiterResearch, New York. “Marketers just have to be more creative and use the space that’s there.”

To overcome the small screen dilemma marketers can send shorter messages and get video type clips, he said.
 
“I think right now US carriers are more focused on making sure the voice calls and text messages go through,” Mr. Strother said. “Consumers are not screaming for advertising.”

The phone is available on the AT&T network and therefore comes preloaded with AT&T Mobile Music, stereo Bluetooth 2.0 technology, a 1.3-megapixel camera with video recording capability and advanced messaging options.

The device supports AT&T's Video Share service that lets users share one-way live video while participating in a voice call with other video share capable handsets.

Also, customers can use Napster  (www.napster.com) and eMusic (www.emusic.com) to load music on the device through AT&T Mobile Music.