Commerce
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Case Western University bookstore uses mobile rebates for graduation sales
May 14, 2008
Cleveland’s Case Western University’s bookstore is running a Barcode Bucks! mobile rebates effort to generate sales of diploma frames and sweatshirts just in time for graduation.
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OECD official releases paper on mobile commerce
May 9, 2008
By Peter Avery
OECD official Peter Avery this week released a paper on mobile commerce with regulations, examples and dispute resolutions that member countries follow. The paper is reproduced in full.
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Taco Bueno takes mobile coupon program national
May 6, 2008
Mexican fast-food chain Taco Bueno expanded its mobile coupon campaign nationwide after the claimed success of a test.
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Godiva launches mobile application for chocolate sales
May 5, 2008
Godiva Chocolatier opened yet another sales channel with the inauguration of a mobile application that plays on the impulses of chocolate-lovers.
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New Mother’s Day mobile shopping site from go2 Media
May 2, 2008
Mobile media firm Go2Media debuted a new mobile site to let consumers shop or browse for gifts for moms just in time for Mother’s Day.
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Hearst partners with ShopText to let readers shop via mobile
April 30, 2008
Hearst Magazines Digital Media partnered with ShopText to deliver text messaging services to its magazine audience.
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CinemaNow goes mobile
April 30, 2008
CinemaNow and uVuMobile will offer a WAP site that lets consumers preview movie trailers and download full-length movies to compatible electronic devices directly from mobile phones.
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McDonald’s uses mobile coupons for new product
April 10, 2008
Fast food giant McDonald’s Corp. is using mobile coupons in parts of the western United States timed with the launch of its new iced coffee beverage.
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Clear Channel Radio opens mobile content stores
March 25, 2008
Clear Channel Radio confirmed a deal with Thumbplay Inc. to debut customized mobile content stores across more than 650 of its local music stations’ Web sites.
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AT&T targets retail with Webalo’s Mobile Dashboard
March 14, 2008
AT&T will offer Webalo Inc.’s Mobile Dashboard service to target professionals in the retail business.
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Review2Buy, Wine Review Online partner – drink up!
March 7, 2008
Review2Buy Inc. has partnered with Wine Review Online to bring mobile phone users wine reviews and recommendations as well as local and online price comparisons at the point of purchase.
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ShopText targets magazine brands for text-to-buy
March 3, 2008
Top magazine brands such as CosmoGirl, Maxim, Lucky and Allure are using ShopText to let consumers buy products anytime from any media using a simple text message.
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Priceline eyes mid-trip market with mobile
March 3, 2008
Priceline.com Inc., once the poster child of the Internet, extended its brand into mobile, offering yet another way to shop for discount travel.
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Mobile coupons work for Subway franchisees
February 27, 2008
The Subway franchisees for the Buffalo, NY, area are recording a redemption rate of 5 percent to 6 percent for mobile coupons. Compare that with the typical 1 to 3 percent redemption rate for paper coupons.
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Supercuts tests mobile coupons for haircut discounts
February 22, 2008
Hair salon chain Supercuts is testing mobile coupons in New England to generate traffic to its stores for hair care services.
