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7-Eleven, Paramount Pictures offer trip to space via mobile promotion
7-Eleven has partnered with Paramount Pictures to get consumers in-store and vie for a trip to space as part of a mobile Foursquare promotion that helps build momentum for the upcoming ?Super 8? movie.
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Chase helps small business owners manage expenses via mobile app
Ink from Chase, the business card portfolio from Chase Card Services, has rolled out a mobile application that lets small business owners manage their expenses on the go.
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Free People bolsters clothing sales via interactive mobile catalog
Women?s retailer Free People is letting consumers shop its catalog via an interactive ebook compatible with iPhone and iPad devices.
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Love?s eyes mobile coupons as part of cross-platform strategy
Convenience store chain Love?s has entered the mobile space with a cross-platform application with plans to extend into SMS and mobile coupons.
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Cause for queasiness over the mobile wallet?
In Dave Talach?s blog post, he slams industry scare tactics around new mobile wallets. There is hype and it is understandable that NFC security nay-sayers unsettle Dave?s stomach.
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