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Quiznos taps Groupon?s mobile offerings to drive consumers in-store
Quiznos is promoting its sandwiches via deal-a-day giant Groupon to drive traffic to the company?s participating locations.
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HGTV rolls out QR code sweepstakes campaign to increase show viewership
Lifestyle network HGTV is promoting its new ?HGTV Design Star? show via a QR code sweepstakes campaign.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Equifax, Pittsburgh Penguins, Ogilvy, Pandora
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with executive keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax and Ogilvy. Mobile Marketer is the host.
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77pc of surveyed consumers scan a mobile bar code while shopping: Ogilvy
Consumers are gradually using their mobile devices to price compare while in-store and 77 percent of surveyed consumers use their handset to scan a mobile bar code while shopping, per a report by Ogilvy.
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Technology Credit Union debuts mobile banking apps to members
Technology Credit Union has debuted iPhone, iPad, iPod Touch and Android applications to make mobile banking easier for its members.
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Tag Heuer releases first Swiss luxury smartphone to advertise branded mobile content ? Luxury Daily
Luxury Daily today - Tag Heuer releases first Swiss luxury smartphone to advertise branded mobile content; Mercedes-Benz uses Facebook data to personally connect with consumers.
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How to choose a winning mobile strategy
Compared to other markets, mobile only truly became huge in the U.S. three or four years ago. But the U.S. does not have large numbers of people with deep mobile understanding.
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