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Who will be the winners in mobile payments?
Recent developments suggest that mobile payments at scale is getting closer, but with new players introducing their own services regularly, is there room for everyone and if not, which solutions are most likely to take the lead?
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Aeropostale rolls out Android app, relaunches mobile-optimized site for fashionable shoppers
Aeropostale Inc. has rolled out an Android application that lets fashionable consumers shop their favorite looks no matter where they are.
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Ocean Spray taps mobile bar codes to deliver coupons
Ocean Spray is using mobile bar codes to offer coupons and other giveaways to consumers during its mobile sampling tour throughout the United States.
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Benefit Cosmetics tests iPad app in-store to educate shoppers on products
Benefit Cosmetics is testing the efficacy of tablets in its boutiques and educating consumers about in-store services and products via the company?s new iPad in-store kiosk initiative.
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Tiffany & Co. continues app push with banner ads ? Luxury Daily
Luxury Daily today - Tiffany & Co. continues app push with banner ads; PPR Q2 representative of brand management, not economy: expert.
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Location-based advertising without the fear factor
There are sensitivities to how location tracking is used on mobile. Do consumers want that level of customization? Is location the most effective use of your budget, or is it the emperor?s new clothes?
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