Is mobile ordering just a fad or a restaurant essential? - Mobile Commerce Daily

By Staff reports

August 30, 2011

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Is mobile ordering just a fad or a restaurant essential?
With an increase in smartphone ownership and mobile applications, mobile  ordering is quickly carving a spot in the industry. But are consumers really on board with the trend?
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Alaska Airlines introduces new mobile features to boost travel experience
Alaska Airlines is letting travelers access boarding passes, check-in to flights and view other information via added features to its iPhone application.
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Mobile Marketing Summit New York Sept. 8: 1800Flowers, Michaels, Equifax, Pittsburgh Penguins, Ogilvy, Pandora, Meredith
Registration is open for the Mobile Marketing Summit: Holiday Focus 2011 on Thursday, Sept. 8 in New York with keynotes from 1800Flowers, Pittsburgh Penguins, Pandora, Equifax, Michaels, Meredith, Barclaycard and OgilvyOne. Mobile Marketer hosts.
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University Co-op enhances mobile shopping experience via mobile app
The University Co-op has rolled out an iPhone application that enhances the mobile shopping experience for University of Texas students, fans and faculty.
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Robb Report targets affluent jetsetters with private aviation supplement – Luxury Daily
Luxury Daily today - Robb Report targets affluent jetsetters with private aviation supplement; Gucci first to break Condé Nast social sidekick Web tool.
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Drivers of mobile geo-targeting
Despite the many obvious benefits and the significant interest it has generated, geo-targeting has yet to truly take off.
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Comments on "Is mobile ordering just a fad or a restaurant essential? - Mobile Commerce Daily"

1. Derek Johnson says:

   August 30, 2011 at 4:43pm

   If done right it can be more than a fad, but I only see this working with the bigger more organized brands. Sorry mom & pop shops!