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Dunkin? Donuts uses mobile gaming to promote new items
Dunkin? Donuts is engaging customers via a new in-store mobile game as a way to promote new menu items.
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Webinar on Oct. 27 with Jaguar: What Retailers Can Learn from the Intersection of Hyperlocal Advertising and the Auto Sector
Register for this free webinar Oct. 27 at 2 ? 3 p.m. ET on what retailers can learn from the automotive sector's use of hyperlocal advertising since nowadays the success of a mobile marketing program relies on how well a marketer takes advantage of context. Jaguar, the MMA and Poynt execs will speak.
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Orvis launches mobile apps for loyal customers
Outdoor gear and apparel cataloger The Orvis Co. is using new mobile applications to create a more engaging and personal relationship with loyal customers.
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Does the average college kid buy products and services via mobile?
Mobile Commerce Daily intern Gabby Kalika attends Chapman University in Orange County, CA. She walked around school asking fellow students if they had ever bought anything from their mobile devices. Here are some of the answers she got.
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HGTV exec: Crowdsourcing essential for targeting consumers
BOSTON ? AN HGTV executive at DMA:2011 said crowdsourcing is an essential tool for direct and mobile marketers to gain insight and better target consumers.
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Yumilicious adopts mobile to drive its loyalty program
Frozen yogurt franchise Yumilicious is extending its loyalty program into mobile at several locations as a way to bring another layer of customization to the customer experience.
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Luxury yacht companies step up mobile game for upcoming boat shows ? Luxury Daily
Luxury Daily today - Luxury yacht companies step up mobile game for upcoming boat shows; Mercedes, BMW, Louis Vuitton among top 100 global brands: Interbrand.
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What you need to know about iOS5 and iPhone 4S features
The iOS 5 is being released midmonth along with the iPhone 4S and I thought that I would go through the key new features that I think will really change things.
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