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Walgreens bolsters mobile prescriptions via mobile ad campaign
Walgreens is aiming to drive downloads of its iPhone application with an iAd campaign that promotes the company's mobile prescription program.
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Mobile FirstLook 2012 New York Jan. 19 conference: Macy?s, Sears, Coca-Cola, MTV, Walgreens
Registration is open for the Mobile FirstLook: Strategy 2012 conference Jan. 19 with speakers from Macy?s, InsightExpress, Coca-Cola, MTV, Walgreens and Sears. This day-long New York event is a must-attend for marketers, retailers and agencies.
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Holiday Mobile Commerce: Lessons Learned for Future Holiday Efforts
The 2011 holidays marked a turning point in the history of mobile commerce with more shopping activities done on mobile this year than ever before. This free, hour-long webinar with Google, RSR Research, Carat and Kony Solutions tracks mobile commerce?s progress over the holidays, lessons learned, left-field surprises and best practice for 2012.
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IOS and Android owners download 1B apps Christmas-New Year?s week
IOS and Android device owners downloaded 1.2 billion mobile applications between Christmas and New Year?s Eve, pointing to continued upside potential for app developers.
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SmartPark JFK lets consumer reserve parking spots via mobile Web app
New York's John F. Kennedy Airport parking facility SmartPark JFK has rolled out a mobile Web application that lets consumers place parking reservations via their smartphone.
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Zegna enhances customer contact via live-streaming fashion show app ? Luxury Daily
Luxury Daily today - Zegna enhances customer contact via live-streaming fashion show app; Reading between the headlines: Making sense of the news in 2011.
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Mobile Web browsing via iOS highest: NetMarketShare
Web browsing via mobile devices is growing and iOS is the operating system of choice for such activity, according to new data from NetMarketShare.
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How to move from mobile-friendly to mobile-first
These days, marketers need to move from being mobile-friendly to thinking in terms of mobile-first. Why? Because the game has changed.
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