Is Google Wallet struggling to gain acceptance? - Mobile Commerce Daily
By Staff reports
January 30, 2012
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Is Google Wallet struggling to gain acceptance?
Two Google employees closely associated with its Google Wallet initiative have recently either left the company or moved on to other projects in a possible reflection of the challenges that Google is facing in the mobile payments space.
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Coca-Cola drives campaign donations via branded Super Bowl mobile site
Coca-Cola is extending its current Arctic Home campaign with a mobile Web site that ties in with the beverage giant's Super Bowl ad campaign to drive charity donations.
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33pc of retailers now operate a mobile channel: study
Retailers are increasingly focusing on new point-of-sale technology to meet the demand for immediate gratification and mobile is playing a key role, according to a new survey from Boston Retail Partners.
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Susan G. Komen enlists QR codes for fundraising
Nonprofit Susan G. Komen has tapped several mobile channels to bolster charity donations and registrants.
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Stella McCartney debuts fragrance through 360-degree geo-targeted campaign – Luxury Daily
Luxury Daily today - Stella McCartney debuts fragrance through 360-degree geo-targeted campaign; Ferragamo lets shoppers style runway looks through digital trunk show.
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Sophisticated game mechanics for luxury mobile marketing
Marketers are discovering that applying gaming mechanics to campaigns can be an effective strategy for advancing brand loyalty by increasing participation.
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