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Papa John?s Kindle Fire app takes device?s capabilities beyond content consumption - Mobile Commerce Daily

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Papa John?s Kindle Fire app takes device?s capabilities beyond content consumption
Recognizing the role that the Kindle Fire will play in the lives of consumers, Papa John?s has launched an application for the Amazon device in hopes of providing customers a means to place orders regardless of which platform they are on.
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JetBlue ramps up mobile offerings with iPhone app, refreshed mobile site
JetBlue Airways is aiming to make traveling smoother with an iPhone application and a new mobile site that lets users plan, book and manage their trip itineraries via their handsets.
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CVS/pharmacy rolls out SMS program to streamline mobile prescriptions
CVS/pharmacy is making it easier for consumers to fill prescriptions on the go with a new SMS program.
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Alon convenience stores use date-night SMS text promotion to learn about customers
The Alon convenience store chain is using a St. Valentine?s Day text messaging promotion to continue to build its CRM database.
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Mobile banking app usage grows 74 percent in a year: comScore
The use of mobile banking apps is growing quickly as consumers look for ways to easily access their financial information while on the go, according to a new report from comScore.
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Swarovski promotes lifestyle through location-based holiday site ? Luxury Daily
Luxury Daily today - Swarovski promotes lifestyle through location-based holiday site; What 2011 earnings say about the 2012 luxury shopper.
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Where the marketing dollars are heading in 2012
Print media is said to represent only 8 percent of consumer time, but accounts for 27 percent of ad spending. Mobile also represents 8 percent of consumer time, but only 0.5 percent of ad spending.
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