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What to expect on the forefront of mobile commerce-enabled advertising
Mobile advertising is growing at a rapid pace and is moving beyond static campaigns, according to industry experts.
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QVC?s fast response times in mobile make it a leader: report
QVC clearly recognizes the importance of mobile performance and chose speed over dense content to provide mobile users with the fast response times they are looking for, according to a new report from Compuware.
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Fred Meyer Jewelers takes a shine to mobile, introduces two mobile sites
Just in time for Valentine?s Day, Fred Meyer Jewelers has introduced two mobile sites to make it easier for on-the-go customers to shop for their sweethearts.
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54pc of smartphone shoppers interested in mobile coupons: study
Consumers are increasingly using their mobile devices to comparison shop with 54 percent of smartphone users wanting to use their handsets for mobile coupons, according to a study from BrandSpark International.
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Mobile-optimized luxury automaker sites allow integration with other mobile marketing ? Luxury Daily
Today in luxury marketing - Mobile-optimized luxury automaker sites allow integration with other mobile marketing; BCG study outlines best practice for digital marketing success.
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Clienteling: The fast shopper in a slow store
Shoppers are natively an impulse consumer. They buy, in what retailers call, ?5 by 5? (five seconds by five feet). At home they may write out lengthy shopping lists and do hours of research on products, but in the store, 80 percent of their basket is full of products bought on pure impulse.
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