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NFC vs. cloud-based payments: Which will reach scale first?
Following a flurry of announcements around NFC-enabled mobile payments last year from Google and Isis, there has been very little news on the NFC front so far this year while cloud-based payments such as is offered by PayPal appear to be picking up some steam.
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How mobile Web can cultivate loyalty
Mobile Web is commonly used by marketers who are looking to incorporate a rich, interactive experience into a mobile marketing campaign. However, smart brands and retailers can use mobile Web sites to foster a deeper consumer loyalty.
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Bass Pro Shops equips sales associates with iPod touches to reduce wait times
Bass Pro Shops is piloting the use of iPod touches in stores to reduce the amount of time customers spend waiting in line to make a purchase.
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Benefit rewards New York shoppers via QR codes
Cosmetic brand Benefit is driving consumers to its two New York boutique locations via a mobile bar code initiative that gives users the chance to win beauty-themed prizes.
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Lexus taps Wall Street Journal readers through mobile ads ? Luxury Daily
Luxury Daily today - Lexus taps Wall Street Journal readers through mobile ads; American Express: Luxury ecommerce up 25pc in 2011.
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Going mobile: Tips to turn an ad into a sale
You have built an eye-catching mobile ad, and your target user has clicked on it. Everything is going according to plan. But what happens next?
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