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Has Target forgotten that consumers don?t like to pinch and zoom?
Target?s new mobile advertising campaign which aims to offer consumers coupons for the company?s in-store groceries would have been more successful had it been optimized for mobile.
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Mobile app revenue growing but support needed from Google, developers
Total mobile app revenues from pay-per-download, in-app purchase, subscriptions, and in-app advertising will soar over the next five years, growing from $8.5 billion in 2011 to $46 billion in 2016, according to a new report from ABI Research.
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Google Offers builds mobile database via mobile ad campaign
Google is building up its Google Offers database via a new mobile advertising initiative within Pandora?s iPhone application, pointing to the the company's growing commitment to take a spot at the top of the mobile deals space.
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Fox rolls out Family Guy app to boast fan engagement
Fox is letting ?Family Guy? fans buy ringtones and wallpapers, as well as engage with the show?s characters via a new mobile application.
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