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HSN, Universal Pictures strengthen mcommerce presence via multichannel shopping experience - Mobile Commerce Daily


Multichannel retailer HSN has partnered with Universal Pictures to create a multichannel shopping experience that promotes the upcoming ?Snow White and the Huntsman? film and lets consumers buy looks inspired from the movie across all devices.
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Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

Discover is teaming up with BilltoMobile to let shoppers bill purchases made on ecommerce sites to a mobile phone account.

Vienna Beef is rewarding hot dog fans with offers from their favorite local restaurants via a mobile CRM program.

Stratosphere Hotel Casino & Tower as well as three other Nevada casinos have launched a new mobile loyalty program across all four brands so they can reach new and existing customers with targeted messages.

Luxury Daily today - One Thousand Ocean misses the mark with print-QR campaign; How should H&M go luxury ? and what could go wrong?

Creating an app is a great way to get your brand in front of mobile users, but only if it creates a positive user experience for those who download it.