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Home Depot ramps up mcommerce presence via time-sensitive mobile campaign
Home Depot is helping consumers save money on products they need via a new time-sensitive mobile ad campaign.
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Mcommerce Summit 2012 New York May 3: Amazon?s Zappos, Citi, Travelocity, GGP, Alon Brands
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
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Rite Aid accelerates mobile strategy with new application for prescriptions, loyalty
Rite Aid is building on the company's existing mobile strategy with the launch of its first application designed to make it easy for on-the-go customers to refill prescriptions and manage their loyalty account.
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56pc of smartphone owners research purchases on device: Forrester
The gap between smartphones and tablets behaviors continues to grow, signaling how the two devices need to be treated with different marketing campaigns, according to a new study from Forrester Research.
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Captain Morgan launches large-scale mobile effort via social gaming app
Rum brand Captain Morgan has rolled out a mobile app to encourage of-age users to interact with the brand through check-ins and games.
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49pc of smartphone owners have watched a product video: study
With 49 percent of smartphone owners and 61 percent of tablet owners having watched a product video on their device in the past three months, there is an opportunity for retailers to add video to their mobile strategy, according to a new report by Invodo.
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Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge ? Luxury Daily
Luxury Daily today - Neiman Marcus drives foot traffic with Manolo Blahnik foursquare challenge; Is Gucci wasting its time in the battle against Guess?
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SMS: The new global marketing phenomenon
The customers of 2012 are not the same as those of 2009 and they bear no resemblance to those of 2000.
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