Papa Johns pushes mobile ordering via new pizza campaign - Mobile Commerce Daily
By Staff reports
April 3, 2012
Pizza chain Papa Johns is continuing its mobile ordering push with a new ad campaign that not only promotes the companys new Buffalo Chicken Pizza, but also encourages consumers to order it via their handset.
Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.
Convenience store chain Cumberland Farms has introduced a mobile payments app to make it easier to fill up on gas and, for a limited time, is offering users five cents off per gallon.
Mobile-only hotel booking company HotelTonight is segmenting tablet users in a move to capture last-minute sales by optimizing its application for iPad devices.
Mount Holyoke College is piloting a new mobile payments app that enables students to pay for purchases around campus using a smartphone.
Luxury Daily today - Harrods continues fashion authority dominance via mobile magazine; Saks steps up in-store experience, customer interaction via technology boost.
Mobile Commerce Daily is inviting opinion pieces on mobile commerce issues that affect retailers and marketers as they encourage shopping and transacting via mobile.