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JCPenney grows mobile commerce strategy with Easter-themed SMS initiative - Mobile Commerce Daily


Department store JCPenney is continuing to prove that mobile plays a critical role in its marketing efforts with a time-sensitive SMS campaign that promotes its Easter dresses.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

ExxonMobil is teaming up with mobile shopping application shopkick to offer rewards to customers who shop at its gas stations and convenience stores.

International food manufacturer Danone?s baby nutrition Asia division is testing NFC technology in Singapore to educate moms on parenting resources that are available.

Canadian health and beauty care products online retailer Well.ca is giving Toronto commuters a way to purchase many frequently used items by scanning a QR code with their smartphones.

Luxury Daily today - IWC upps mobile savvy with Newsstand addition; What packs more punch: unknown models or celebrity endorsements?
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An inbound MMS feature enables brands to build an opt-in database that may be cultivated as a reliable and mutually beneficial two-way communication channel.