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Sephora strives for personalization via multichannel mcommerce push
Sephora is strengthening its position in the mobile space by not only revamping the company?s mobile site and iPhone application for a better consumer experience, but also deploying more in-store iPad kiosks to drive sales.
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GNC redesigns iPhone, Android app to enhance mobile shopping experience
Specialty health and wellness retailer GNC has upgraded its iPhone and Android applications to create a better mobile experience for its tech-savvy consumers.
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Discover extends mobile strategy with new iPad app, enhanced smartphone features
Discover recently released a trio of mobile enhancements, including a new iPad app, as it continues to extend its strategy to engage cardmembers via mobile devices.
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El Torito Grill orders mobile site as part of new digital strategy
El Torito Grill, has launched a mobile Web site as part of a new digital initiative that also includes a social media application.
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Three tenets: mobile moments, mobile-first ideas and mobile paid media
There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality, the next Pinterest/Instagram or another industry-altering device.
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