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Top 10 mobile commerce advertising campaigns of Q1
Target, Subway, and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.
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Retail email open rates on mobile double in a year: Knotice
The number of emails from retailers that were opened via a mobile device nearly doubled between the fourth-quarter of 2010 and the second half of 2011 for a total of 28.1 percent, according to a new report from Knotice.
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Bobbi Brown enters mcommerce with shoppable mobile site
Estee Lauder?s Bobbi Brown has rolled out a mobile commerce-enabled site that incorporates social media and videos to let shoppers buy their favorite cosmetic products.
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E*Trade bets on voice recognition, bar code scanning to update mobile apps
Financial institution E*Trade has added a slew of new features including bar code scanning, mobile deposits and voice recognition to its iPhone and Android applications to help speed up how the company?s clients manage their finances.
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6 steps to mobile landing page optimization
The rules for mobile landing page optimization and standard landing page optimization are fundamentally different.
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