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Marriott exec: 50pc of smartphone bookings happen within 24 hours of check-in - Mobile Commerce Daily

Marriott

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SAN DIEGO - A Marriott International executive at the Mobile Shopping Spring Summit said that the company is seeing a high number of smartphone bookings being made for same-day reservations.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

SAN DIEGO – A DSW executive keynoting the Mobile Shopping Spring Summit said that social and mobile mediums help the company better target its users and create more personalized, relevant and engaging experiences.

Designer Tory Burch is encouraging fashion-savvy consumers to shop the latest spring trends via targeted mobile ad campaign.

Twice as many merchants plan to invest $100,000 or more in mobile this year versus last year, according to a new report from the e-tailing group.

Luxury Daily today - Porsche revs up mobile presence with print-QR code combo; Bottega Veneta flaunts customization via interactive ads.

Social CRM takes the concept of permission and combines it with the prospect’s social makeup, resulting in a better buying experience for both the marketer and the customer.

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