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Best Buy pushes big-ticket items via targeted location-based mobile initiative - Mobile Commerce Daily


Best Buy is letting consumers buy items such as a $1,900 Samsung television through their mobile device as part of a new commerce-enabled mobile campaign.

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Must-attend New York event for retailers and marketers.

SAN DIEGO ? A HauteLook executive at the Mobile Shopping Spring Summit said that marketers looking to delve into the mobile space should think mobile-first and constantly measure everything to better reach their target consumer.

The Massachusetts Bay Transportation Authority is rolling out a new mobile ticketing service, giving commuters a way to purchase and display rail tickets on their smartphones.

Luxury Daily today - 72pc affluent consumers have no spending limit in apps: study; Gucci uses actress endorsement for China-area accessories campaign.
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ShopNBC exec: IPad dominates mobile commerce game
SAN DIEGO - A ShopNBC executive at the Mobile Shopping Spring Summit said that revenue generated from mobile has grown 3.5 times over the past 13 months and is being largely driven by the iPad.
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Advertisers and agencies can very precisely track and attribute downloads, conversions and even in-app events such as frequent use, purchases and game-level completion.