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Walmart taps augmented reality to reward customers
Walmart customers can turn their in-store shopping experience into a scavenger hunt via a new augmented reality application featuring characters from Disney's upcoming "The Avengers" film.
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Victoria?s Secret targets fashion-savvy customers with new mobile campaign
Victoria?s Secret is continuing to make its presence known in the mobile space through a series of mobile ad campaigns that aim to reach a variety of consumers.
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Choice Hotels exec: Mobile makes up 7pc of revenue
A new study from Priceline.com finds that not only are consumers booking their travels on their handsets, they are also using mobile to primarily find last-minute stays.
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Priceline.com: 82pc of iOS users book within 24 hours of stay
A new study from Priceline.com finds that not only are consumers booking their travels on their handsets, they are also using mobile to primarily find last-minute stays.
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Agencies need to get over their fear of mobile marketing
It is no exaggeration to say that advertisers and agencies who want to remain relevant need to get over their fear of mobile marketing ? quickly.
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