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Personalization is key to mobile commerce success
Personalization is not a new concept in marketing, but it is definitely going to be a key factor in the success of mobile commerce. However, marketers need to realize that getting consumers to buy a product or service is not as important as providing a tailored experience.
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42pc of retailers trialing mobile POS to enhance in-store experience
Mobile point-of-sale solutions are turning into a core strategy for businesses in the retail, hospitality and field services industries, according to a new report from Motorola Solutions Inc.
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Kangaroo Express boosts summer loyalty program with QR codes, SMS
Convenience store chain Kangaroo Express is enhancing its loyalty program with QR codes and SMS to make it easier for customers to access content and special offers.
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Case-Mate aims to increase sales via commerce-enabled mobile site
Mobile accessories company Case-Mate is letting users buy gadgets for their handsets via a commerce-enabled mobile site.
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Mobile devices and local search: Reaching a tipping point
Last year, more than 50 percent of all local searches were conducted from a mobile device. More than one out of every two searches that have local intent were made on a mobile device.
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