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Lowe’s constructs mcommerce strategy around inspiration-themed app - Mobile Commerce Daily

Lowe's

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Lowe’s constructs mcommerce strategy around inspiration-themed app
Home improvement retailer Lowe’s is expanding the ways that consumers shop the company’s products with a new Android application.
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MasterCard’s digital wallet a nod to how mobile is driving multichannel convergence
MasterCard is the latest company to throw its hat into the ring for digital payments with a new suite of services intended to simplify the use of making purchases on smartphones.
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Restaurant.com cements mobile position with Android app rollout
Online dining site Restaurant.com has rolled out an Android application that lets hungry diners buy gift certificates from their favorite restaurants via their handsets.
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Fodor’s monetizes mobile strategy with in-app ticket purchases
Travel guide publisher Fodor’s Travel has enhanced its mobile applications with several integrations designed to make it easy for users to go from researching to booking reservations or purchasing tickets without having to leave the app.
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Mobile vital to feed consumer cravings: WWD exec – Luxury Daily
Luxury Daily today - Mobile vital to feed consumer cravings: WWD exec; How throwing out the playbook got Audi back in the game.
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3 pieces of advice for including mobile in integrated marketing plans
Words of wisdom from some of those who were the first to include mobile in their integrated marketing plans.
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Comments on "Lowe’s constructs mcommerce strategy around inspiration-themed app - Mobile Commerce Daily"

  1. Johannes Haefner says:

    June 16, 2012 at 4:17pm

    Excellent post Lauren! Thx for sharing these insights...
    I used your post as a input to my new post

    "Chapter X – Best Practices For M-Commerce"

    http://wp.me/2lLHI

    looking forward to hearing from you!

    Best,

    Johannes